When you use a search engine, such as Google, to search for something, such as a product or service, you are presented with a list of results. At the very top will be paid listings, followed by a series of organic listings. Search engine optimisation (SEO) is the process by which a website is optimised to appear in the organic listings.
For example, a Southampton-based solicitor would want their website to appear when people search for “solicitors in Southampton”. This does not happen automatically; even a brand new website is unlikely to be fully optimised. However, many business owners do not fully understand why SEO is important, and may therefore be reluctant to invest in professional SEO. This article explains why SEO is a worthwhile investment.
Get the Most out of Your New Website
A new business website that is professionally designed and built is an excellent investment provided it is secure, user friendly and provides users with contact forms to make enquiries and information about your product or service. VIP IT design and build bespoke, fully-responsive websites, so contact us to discuss your requirements if you are considering investing in a new website for your business.
What some business owners do not realise, however, is that even a brand new website is unlikely to appear in organic search results if it is not properly search engine optimised. For example, the copy used for the website may not be fully optimised if it was provided by the client, and location-specific landing pages may not have been designed along with the main website.
If this is the case, it is wise to engage an SEO professional to optimise your website as soon as possible, allowing you to make the most of your investment. This way, your website will be discovered by the people who you want to see it – your potential clients and customers.
If you are considering having a new business website built, why not enquire about having it SEO optimised as well? Contact us today to discuss your requirements.
Boost Your Current Website
Even if you have not recently had a new website built, it is always worth thinking about whether your current website is working at its best. SEO issues can include, but are not limited to: broken links, a missing or expired SSL certificate, low text-to-HTML ratio, missing meta descriptions, H1 tag issues and many more. Many of these issues are very technical and may not be obvious to somebody who is unfamiliar with SEO.
Find Out Why SEO Is A Worthwhile Investment With A Free SEO Report
At VIP IT, we specialise in SEO and offer a free initial SEO report to businesses, which highlights any SEO problems on your website. We can then fix these issues, either as a one-off optimisation or on a continual basis. You can request a free SEO report online via our website.
Contact VIP IT Today to Discuss Your SEO Requirements
At VIP IT, we are SEO specialists. We offer free SEO reports, which highlight any SEO issues that we will discuss with you before preparing a proposal and quote. Whether you are considering investing in a new website, have just launched a website or have an existing website in need of an SEO boost, we happy to help.
As a ROI focused Hampshire SEO agency we are experienced at using sustainable SEO strategies to increase your organic visibility and improve your keyword rankings, both of which are key to gaining new customers or clients for your business.