Websites and Google are very much hungry for content. If you don’t satisfy Google’s hunger for content, your website’s chance of ranking for valuable keywords will diminish. It is not just Google that is hungry for content: Your potential customers are hungry too. They want to know about your business, find answers to their key
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Search engine optimisation (SEO) is a key digital marketing channel for any business. However, it is true that some businesses will require more intense SEO work than others due to the level of competition they are up against. This blog article runs through some industries that are likely to require more intense SEO. Businesses Within
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SEO is a vital aspect of any digital marketing strategy. A well-planned, well-researched SEO strategy is key to improving your website traffic and generating leads for your business. However, one question many people want to know the answer to is “how much does SEO cost?”. This blog article outlines how much you can expect to
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WordPress is becoming an ever more popular CMS option for businesses of all sizes across many sectors. It’s flexibility with a raft of theme choices and plugins to extend a website’s features and functionality is a great benefit. In light of the continued rise of WordPress and our experience in working on WordPress websites, we
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Have you set your business goals for the year ahead? Your marketing is likely to play an important part in achieving those goals, so it’s important that you plan your strategy carefully. This blog highlights four things you should consider when planning your digital marketing strategy for 2021. 1) Link Your Business Goals Your digital
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Search Engine Optimisation (SEO) is a key part of any successful digital marketing campaign. It ensures your website is visible by improving its ranking in the search results. Having an ongoing SEO service is the best way of managing your SEO for long-term results. However, many businesses are currently unable or reluctant to commit to
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Spending on digital marketing is ever increasing with the UK’s total digital ad spend in 2019 increasing by 13% to £7.3bn according to the IAB UK. Search continues to account for a significant percentage of total digital ad spend with it accounting for 50.6% in 2019. In light of the increasing levels of spend, it
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The current situation has forced most businesses to re-evaluate their outgoings. But should you be cutting back on your digital marketing costs? The short answer to this question is that it really does depend on individual circumstances. Some businesses may be best off reducing their marketing budget or at least revising how that budget is
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When you use a search engine, such as Google, to search for something, such as a product or service, you are presented with a list of results. At the very top will be paid listings, followed by a series of organic listings. Search engine optimisation (SEO) is the process by which a website is optimised
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If you own a business, creating an optimised Google MyBusiness (GMB) profile is one of the first tasks that you should consider completing as part of your digital marketing efforts. It offers you the ability to increase your visibility in local searches and provide customers with key information about your business such as your website
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