2021 Digital Marketing Strategy

Planning Your 2021 Digital Marketing Strategy

Have you set your business goals for the year ahead? Your marketing is likely to play an important part in achieving those goals, so it’s important that you plan your strategy carefully. This blog highlights four things you should consider when planning your digital marketing strategy for 2021. 1) Link Your Business Goals Your digital

Continue reading »
One-Off SEO

How A One-Off SEO Service Can Benefit Your Business

Search Engine Optimisation (SEO) is a key part of any successful digital marketing campaign. It ensures your website is visible by improving its ranking in the search results. Having an ongoing SEO service is the best way of managing your SEO for long-term results. However, many businesses are currently unable or reluctant to commit to

Continue reading »
Investing In Digital Marketing During COVID-19

Should I Be Investing in Digital Marketing During The COVID-19 Pandemic?

The current situation has forced most businesses to re-evaluate their outgoings. But should you be cutting back on your digital marketing costs? The short answer to this question is that it really does depend on individual circumstances. Some businesses may be best off reducing their marketing budget or at least revising how that budget is

Continue reading »
Google MyBusiness

How To Optimise Your Google MyBusiness Profile

If you own a business, creating an optimised Google MyBusiness (GMB) profile is one of the first tasks that you should consider completing as part of your digital marketing efforts. It offers you the ability to increase your visibility in local searches and provide customers with key information about your business such as your website

Continue reading »
Digital Marketing Agency

How To Choose A Digital Marketing Agency

Business owners face a difficult decision when they are looking to engage a digital marketing agency. There are an abundance of different agencies, each with their own areas of expertise and specialist areas of marketing. You will want to find a digital marketing company that you can trust to work with your business and help

Continue reading »
SSL Certificate

What An SSL Certificate Is And Why Your Website Needs One

Google’s impending change to how it marks websites that are served without an SSL certificate from July 2018 in its Chrome browser has brought SSL certificates to the attention of business owners. From July, users of the Google Chrome browser will be shown a ‘not secure’ warning when visiting a website that does not have

Continue reading »