WordPress is becoming an ever more popular CMS option for businesses of all sizes across many sectors. It’s flexibility with a raft of theme choices and plugins to extend a website’s features and functionality is a great benefit. In light of the continued rise of WordPress and our experience in working on WordPress websites, we
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Planning Your 2021 Digital Marketing Strategy
Have you set your business goals for the year ahead? Your marketing is likely to play an important part in achieving those goals, so it’s important that you plan your strategy carefully. This blog highlights four things you should consider when planning your digital marketing strategy for 2021. 1) Link Your Business Goals Your digital
Continue reading »How A One-Off SEO Service Can Benefit Your Business
Search Engine Optimisation (SEO) is a key part of any successful digital marketing campaign. It ensures your website is visible by improving its ranking in the search results. Having an ongoing SEO service is the best way of managing your SEO for long-term results. However, many businesses are currently unable or reluctant to commit to
Continue reading »Top 5 Digital Marketing Mistakes
Spending on digital marketing is ever increasing with the UK’s total digital ad spend in 2019 increasing by 13% to £7.3bn according to the IAB UK. Search continues to account for a significant percentage of total digital ad spend with it accounting for 50.6% in 2019. In light of the increasing levels of spend, it
Continue reading »Should I Be Investing in Digital Marketing During The COVID-19 Pandemic?
The current situation has forced most businesses to re-evaluate their outgoings. But should you be cutting back on your digital marketing costs? The short answer to this question is that it really does depend on individual circumstances. Some businesses may be best off reducing their marketing budget or at least revising how that budget is
Continue reading »Why SEO Is A Worthwhile Investment
When you use a search engine, such as Google, to search for something, such as a product or service, you are presented with a list of results. At the very top will be paid listings, followed by a series of organic listings. Search engine optimisation (SEO) is the process by which a website is optimised
Continue reading »How To Optimise Your Google MyBusiness Profile
If you own a business, creating an optimised Google MyBusiness (GMB) profile is one of the first tasks that you should consider completing as part of your digital marketing efforts. It offers you the ability to increase your visibility in local searches and provide customers with key information about your business such as your website
Continue reading »Our Top SEO Tools
As a digital marketing agency with a strong SEO focus, many of our clients choose us because we are experts at helping businesses increase their online visibility on search engines such as Google. In order to help our clients improve their SEO efforts, we combine our SEO expertise with a deliberate group of tried and
Continue reading »How To Choose A Digital Marketing Agency
Business owners face a difficult decision when they are looking to engage a digital marketing agency. There are an abundance of different agencies, each with their own areas of expertise and specialist areas of marketing. You will want to find a digital marketing company that you can trust to work with your business and help
Continue reading »What An SSL Certificate Is And Why Your Website Needs One
Google’s impending change to how it marks websites that are served without an SSL certificate from July 2018 in its Chrome browser has brought SSL certificates to the attention of business owners. From July, users of the Google Chrome browser will be shown a ‘not secure’ warning when visiting a website that does not have
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