Digital Marketing Agency

How To Choose A Digital Marketing Agency

Business owners face a difficult decision when they are looking to engage a digital marketing agency. There are an abundance of different agencies, each with their own areas of expertise and specialist areas of marketing. You will want to find a digital marketing company that you can trust to work with your business and help

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SSL Certificate

What An SSL Certificate Is And Why Your Website Needs One

Google’s impending change to how it marks websites that are served without an SSL certificate from July 2018 in its Chrome browser has brought SSL certificates to the attention of business owners. From July, users of the Google Chrome browser will be shown a ‘not secure’ warning when visiting a website that does not have

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Business Website

What Makes A Business Website Great

Great websites enhance the reputation of a business and provide an enjoyable experience to potential customers. We use websites like this every day for online shopping, managing our money or sharing memories with our friends. How often do you consider whether your business website is delivering an enjoyable experience to potential customers? It is very

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Google Page Speed

Page Speed Becomes A Priority Ranking Factor For Google

The speed at which the pages on your website load has been recognised as an important SEO consideration for many years now. It is not a coincidence that there is a clear correlation between a fast page load speed and great Google rankings. In the last week, page speed has been elevated from an important

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Bloggers And Influencers

How To Increase Your Online Visibility With Bloggers And Influencers

In an increasingly competitive online landscape, boosting your online visibility is an ever more complex task. While following SEO best practice guidelines will undoubtedly boost your visibility on search engines, your SEO strategy will need to extend beyond technical optimisation and on-page optimisation if you are going to attain a significant increase in online visibility.

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Landing Pages

4 Ways To Improve Your Landing Pages

If you have engaged in a form of digital marketing, it is likely that your business has either encountered or created landing pages. Landing pages are a great way to tailor the experience that a potential customer receives when they first visit your website. They continue to be a key ingredient of successful digital marketing

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Print Advertising

The End Of The Yellow Pages – Is It Also The End Of Print Media?

It was recently announced that, after more than 50 years, the final edition of the Yellow Pages is to be printed in January 2019. Yell’s abandonment of print in favour of the Internet is a signal to business that times really have changed when it comes to marketing. This article explores the importance of digital

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Blogging For Business - Blog Marketing

How To Use Blogging To Boost Your Business

Often incorporated into business websites, blogs contain articles written by or on behalf of a business and have a number of important functions. Firstly, blogs can help build brand awareness as they can be shared on social media and distributed via e-mail marketing. Secondly, they can demonstrate the knowledge and expertise a business offers. For

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Digital Marketing Problems

3 Common Digital Marketing Problems And How To Solve Them

Digital marketing is rarely an easy task. Whether you are an experienced marketing professional or a business owner you are likely to encounter a plethora of problems during the pursuit of your marketing goals. The very nature of digital marketing can make what initially appears to be a straightforward process far more challenging. Each digital

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