B2B SEO SERVICES
B2B SEO Company
B2B SEO is a challenging marketing channel to make the most of with ever-changing algorithm updates and often intense competition from other businesses that are vying for visibility in search engines. As an experienced B2B SEO company we not only understand these challenges, but we have also developed proactive solutions to them, which have helped ambitious and growing B2B companies to succeed at SEO and overtake their competitors.
Our SEO services are focused on helping businesses increase their online visibility, website traffic and enquiries from other businesses. We know that in many cases, quality enquires/leads are often more important than a high volume and generating these requires a focus on generating high quality, high intent website traffic that is more likely to convert into suitable enquiries. As in many areas of B2B digital marketing, a focused approach is far more likely to deliver exceptional results than an unfocused one, which is why we develop a focused B2B SEO strategy for our clients to help them succeed.


Trusted B2B SEO Partner
As a B2B SEO partner, we help businesses across a range of sectors within the B2B space from technology and telecoms to manufacturing and legal. We have all the required experience and expertise to help your business grow through focused B2B SEO marketing. By partnering with VIP IT, you will gain a skilled B2B SEO consultant for your business with an in-depth understanding of B2B SEO, its challenges and the most effective solutions to these challenges. We have partnered with businesses across the UK and internationally to help them with B2B digital marketing.
Our founder, Liam, is also our lead B2B SEO consultant and brings a wealth of experience from advising on and managing B2B SEO campaigns across a range of sectors. He is also a Chartered Marketer and experienced SEO practitioner with experience of many of the leading CMS’s that power B2B websites including WordPress, Shopify and Wix. This leaves us well placed to help your business improve its SEO and make it an engine for growth in your business. Why not book a free consultation to find out how we can help your business attract and secure new clients through focused B2B SEO services?
We Are Trusted By
We are trusted to deliver digital marketing services to B2B and B2C businesses across a range of sectors. Our clients include businesses in the tech, legal, financial services and ecommerce sectors, based both here in the UK and internationally.
B2B SEO Services
Supporting Ambitious B2B Businesses With SEOWe deliver a range of specialist B2B SEO services to ambitious and growing businesses across a range of sectors. VIP IT’s services are focused on helping clients improve their online visibility, increase website traffic and generate relevant enquiries/leads. While each businesses objectives are of course specific to that business, our well-practiced approach and proven processes are not. Our SEO approach and processes have been refined based on years of success and are ready to help you make the most of SEO and generate growth. Whether you require a fully outsourced SEO management service, SEO consultancy to support/advise your marketing team or an SEO that provides an expert insight, we can help.
Collaboration is at the heart of our B2B SEO process, we work closely with clients to draw on the insights and sector knowledge that the specialists in your business have and combine it with our SEO expertise to supercharge your online presence and generate relevant enquiries/leads online. Our B2B SEO specialists are ready to help your business develop a successful B2B SEO strategy that is aligned with your objectives and firmly focused on increasing your website traffic and securing valuable enquiries/leads for your business.
B2B SEO Management
Professional B2B SEO management is a proven way to increase your online visibility, website traffic and secure enquiries/leads online for your business. We deliver a targeted fully managed B2B SEO service that helps clients win new business and achieve excellent ROI. Find out how we can help you achieve long-term growth with SEO.
B2B SEO Consultancy
Our B2B SEO consultancy offering is a great way to enhance and support your existing marketing team. We bring the experience and expertise of a skilled B2B SEO consultant into your business to help you develop and put a successful B2B SEO strategy into practice. VIP IT provides SEO consultancy support on a retained and ad-hoc basis.
B2B SEO Audit
Gain a specialist perspective on your business’s SEO performance with a B2B SEO audit. Our B2B SEO consultant and Chartered Marketer will review your SEO presence, uncover key issues and provide a series of recommendations as to how it could be improved. It’s a great starting point if you are unsure of what support your business needs.
B2B Digital Marketing Case Study

SEO Consultancy For Pan Oston
Leading Dutch manufacturer of checkout, self-checkout, & self-service solutions
Over 50 years’ experience and 200+ specialists based in Raalte, The Netherlands
Professional digital marketing partner for their UK online presence
Delivered a professional UK SEO strategy to support company growth
Improved their online visibility in the UK and generated valuable leads
"As a Dutch market leader in checkouts, self-service and kiosk solutions Pan Oston was looking for a capable company to help give our online marketing a boost in Great Britain. Working from our office in the Netherlands, we found that we missed that extra experience to compete online. In 2020 Liam from VIP IT joined our team, and this all changed. Right from the start, we were impressed by VIP IT and its straightforward approach to online marketing.
Liam created a successful online strategy with us that boosted our SEA & SEO. We see significantly better results from our Pay-Per-Click and & Display Advertising campaigns, and our SEO scores are improving every month. Resulting in more qualitative leads for our sales reps in the UK. Overall, VIP IT improved the visibility and competitiveness of Pan Oston in Great Britain and Ireland, which is an important growth market for us.
Due to Liam’s SEO & SEA strategy, we really noticed an increase in qualitative leads, making us more competitive and successful online!"
Michael Gale
Marketeer
Key Campaign Results
Increase in UK website visitors
Increase in goal completions
Increase in form submissions
Increase in UK phone calls
Secure Your Free B2B SEO Consultation
Choosing a B2B SEO company takes time, and many businesses will want to find out if VIP IT is a good fit for them and their business. Secure a free B2B SEO consultation with our lead B2B SEO consultant and Chartered Marketer, Liam to find out how we can help your business make the most of SEO. Liam loves learning about your specific B2B SEO challenges and outlining how we can help you increase your online visibility, website traffic and generate valuable enquiries/leads for your business. Secure your free B2B SEO consultation today.
B2B SEO Management
Increase Visibility & Generate Enquiries/LeadsProfessional B2B SEO management service that focuses on increasing your online visibility, growing organic traffic and securing relevant enquiries/leads for your business. This fully managed SEO management service is well suited to B2B businesses that do not have in-house SEO expertise and are looking to outsource their SEO. We take a proactive and focused approach to SEO to deliver sustainable online growth using a combination of our proven processes and your sector expertise. This approach has delivered results for a wide range of businesses within the B2B space across a number of different sectors.
Our B2B SEO management service involves a minimum of a six-month commitment and works best for businesses that are seeking a long-term SEO partnership to help them make the most of the many opportunities that SEO offers. B2B SEO has outstanding ROI potential, with businesses that invest in professionally managed SEO achieving ROI of between 500% and 1000%. Investing in our complete B2B SEO management service gives your business a truly invaluable opportunity to increase its online visibility, grow organic traffic, overtake competitors and generate relevant enquiries/leads.
The VIP IT B2B SEO management approach starts with an in-depth initial meeting to understand more about your business and its goals and objectives. From here we complete detailed keyword research and competitor research to identify suitable keywords and topics to target. We will then review this research with you to agree on target keywords. This initial setup phase is completed with a comprehensive website audit to identify existing SEO issues on your website.
Following on from this, we then develop a professional B2B SEO strategy for your business based on our findings and set about putting it into practice. This is the stage at which the practical work begins in the form of on-page, technical and off-page SEO. During this phase we also work proactively to optimise existing content, as content is very much critical to SEO success. Content creation also forms part of our SEO service, we will collaborate closely with experts in your business to create compelling content with expert insights that appeals to your potential customers.
Although we do take the lead on the development and implementation of SEO strategies, SEO remains a collaborative process. It relies on a close partnership to achieve the best results. We work closely with you and your team to draw on your product, service and sector knowledge within the SEO marketing. Why not book a free consultation with our lead B2B SEO consultant and Chartered Marketer, Liam to find out how our B2B SEO management service can help your business.


B2B SEO Consultancy
Gain Vital SPECIALIST SEO ExpertiseEnhance and support your existing marketing team with specialist B2B SEO consultancy from VIP IT. We provide vital SEO expertise and experience to businesses with existing marketing teams who are looking to make the most of SEO as a key marketing channel. Whether you have existing SEO challenges that you are looking to overcome or require support with your overall strategy, consultancy can be a great option for growing and established businesses alike.
Our SEO consultancy service is delivered by our experienced B2B SEO consultant Liam, who is also an experienced Chartered Marketer that has supported SMEs across the UK and internationally. He brings a wealth of SEO experience to businesses with marketing teams that do not have significant SEO expertise. We support websites on a range of different platforms including WordPress, Wix and Shopify as well as custom CMS websites. Our consultancy service supports clients with a range of challenges from SEO migrations and content strategy through to technical SEO and Google Analytics 4 (GA4). We draw on our extensive experience and expertise to support B2B businesses with their pressing SEO challenges.
By partnering with VIP IT for SEO consultancy support, you can supplement your marketing team and gain the SEO expertise that your team is missing. We understand all aspects of B2B SEO including technical SEO, on-page SEO and content strategy. Whether you are looking to overhaul your website structure, improve page speed, optimise images, develop new landing pages or re-work your SEO strategy, our SEO consultants can help.
Our specialist consultancy support often helps growing SMEs to complement the skills of their in-house team and gain the expert insights that they need to level-up their SEO presence. It’s time to make the most of the opportunities that SEO offers and increase your website traffic and generate valuable enquiries/leads. Book a free consultation to find out how we can help you through B2B SEO consultancy.
B2B SEO Audit
understand your seo performanceKnowing how your website is performing, and its level of SEO optimisation is the critical first step towards improving your SEO performance. Investing in our B2B SEO audit is a great way to gain an objective assessment of your current SEO strategy and gain invaluable insights from our experienced B2B SEO consultant. Once we have reviewed your website, we will be able to advise on your website’s health and highlight untapped opportunities. This service is valued by in-house marketing teams and marketing managers/directors that are looking for an independent view of their SEO performance.
B2B businesses that invest in our SEO audit service will receive a detailed website report that outlines key SEO issues that are present on the website, advanced analysis from our B2B SEO specialists and recommendations as to how your website’s SEO can be improved. It is a very useful summary of your SEO performance and is often a great springboard for further SEO progress.
If your business is ambitious to grow and unsure as to whether it is making the most of SEO as a marketing channel, our B2B SEO audit is a good starting point. We will check to see if the necessary SEO essentials are in place and provide suggestions as to how any aspects that are missing can be implemented. Why not benefit from VIP IT’s years of experience in a focused way and uncover areas for improvement?

Why Businesses Choose VIP IT
As their B2B SEO partnerSelecting the best B2B SEO partner for your business is rarely an easy decision. Choosing the right B2B SEO company can make a significant difference to the success of SEO as a marketing channel for your business. As algorithm changes continue to present new challenges and competition in many sectors is ever-increasing, you need a professional, proactive and experienced B2B SEO company to guide you toward success. We understand that businesses need to take time to carefully consider their options and choose the company that is a great fit for them. This is why we offer a free consultation to prospective clients. Why not secure your free consultation with our lead B2B SEO consultant today?
VIP IT is an experienced B2B SEO company that is chosen by ambitious and growing SMEs that are serious about SEO. We love supporting B2B businesses that are eager to collaborate with us the achieve the best possible SEO results. Find out why businesses choose us as their SEO partner.
Expert SEO Marketers
Our B2B SEO services are delivered by professional and experienced B2B SEO consultants. We are specialists in all areas of SEO marketing and can help your business boost its visibility, increase organic traffic and generate valuable enquiries/leads.
B2B Digital Marketing Experience
VIP IT’s extensive B2B digital marketing experience and campaign success has earned us a great reputation for delivering great B2B digital marketing results across many sectors. Partner with us to gain an experienced B2B digital marketing partner who understands B2B marketing and can help your business grow.
Client-Focused
Many of our clients often praise our client-focused approach. Our lead B2B SEI consultant works closely with our clients and manages every stage of a client’s journey from the start of a project through to regular communication. VIP IT delivers a bespoke VIP service to the clients that choose us.
Create Innovative Campaigns
Successful B2B SEO campaigns require innovation and a focused approach. At VIP IT, we place innovation at the heart of our operations and continue to adopt innovative practices to drive improvements. We use a combination of great strategies, intelligent platforms and expert insights to deliver results.
Impact Of B2B SEO
Investing in B2B SEO can have a significant and positive impact on your business’s visibility, organic traffic and enquiries/leads. The following statistics indicate the significant positive impact that SEO can have for businesses operating in the B2B space.
of ROI can be achieved by combining thought leadership
with SEO
Source: First Page Sage
of B2B buyers use internet search results to discover new products and services for their business
Source: Statistica
click through rate is achieved by the top ranked organic search result, leading to more potential traffic
Source: SEMrush
of B2B marketers use SEO as part of their marketing strategy for their business/organisation
Source: Sage Frog
of B2B marketers cite organic search as the most effective channel for driving revenue
Source: Wpromote
of B2B marketers claim that SEO contributes the most to the achievement of top-of-funnel goals
Source: Wpromote
of organic online traffic clicks originate from the top five organic search results, making page one key
Source: Gartner
of B2B companies use SEO to generate organic traffic to landing pages on their website
Source: HubSpot
of B2B companies generate leads with landing pages and landing pages are key to SEO success
Source: Hubspot
of B2B marketers are increasing their SEO budgets to prepare for SEO changes including generative AI in search
Source: Hubspot
of B2B businesses credit organic search as the source of a lot of their new business leads
Source: Databox
of B2B buyers engage with blog posts at different stages of the business buyer journey
Source: Hubspot
Elements Of B2B SEO
THE KEY ingredients FOR B2B SEO SUCCESSWe have all the required expertise and experience in the core elements of B2B SEO that are required to deliver SEO success. Every element of SEO is within our capability from keyword research and content through to technical SEO and off-page SEO. Learn more about each key element of B2B SEO.
SEO Keyword Research
Keyword research is an important first step in the SEO process. In order to reach your ideal clients, your business needs to identify suitable keywords to target. This will help your business to gain the all-important online visibility and website traffic from your ideal customers. When selecting suitable keywords, we take a range of factors into account including search volume, competitor keywords and business priorities. For our B2B SEO clients, we complete detailed keyword research at the start of every campaign and on an on-going basis for SEO management clients.
On-Page SEO
On-Page SEO involves optimising all the elements of your website that are visible on your website pages. It remains an important element of B2B SEO that search engine take into account when deciding how to rank websites for target keywords. Many websites look modern and attractive from a design perspective but are often not optimised, which can make them practically invisible to clients. On-Page optimisation activities include optimising website content with relevant keywords naturally placed within meta data, headings, main text and image ALT text.
Content
Content is becoming increasingly important to SEO progress, its influence on how visible your website is has never been greater. We recommend preparing optimised content for pages, service pages, case studies and blog/news article. It helps you to reach potential clients, demonstrate your expertise and improve your online visibility. VIP IT helps B2B clients optimise existing website content and prepare new optimise content. We work closely in partnership with clients to ensure that content draws on expert/specialist insights and is suitable for the client audience.
Technical SEO
Technical SEO focuses on the behind-the-scenes elements of your website and is all about improving your technical health. Technical SEO health is determined by evaluating the extent to which it complies with SEO best practice guidelines. Almost all websites are not completely compliant with SEO best practice as they have technical SEO issues in the background that are affecting their score. The higher your website’s technical SEO health is, the higher the chances of it being visible. We work to improve our client’s technical SEO health.
Off-Page SEO
Off-page SEO is linked to the SEO practices that are completed away from your website but that can improve its online visibility. The most important elements of off-page SEO include gaining relevant backlinks, guest posts and securing reviews from clients. At VIP IT, we develop proactive off-page strategies for clients with a view to increasing their website authority and growing their organic traffic. The off-page SEO strategy for most client include backlinking, guest posting and reviews, but they vary from business to business.
SEO Analytics & Reporting
SEO analytics typically offer a treasure trove of valuable data and can be a source of valuable insights and trends that can power your SEO success. Analysing data from platforms including Google Analytics, SEMrush, Google Search Console and HotJar can help you to monitor progress and identify trends that will inform your SEO activities. In regard to reporting, we provide clients with monthly reports that outline our progress in terms of keyword rankings, organic traffic, conversions and technical SEO health. Our reports are tailored to each client and their goals.
What Our Valued Clients Say
Since 2015, we have helped a range of clients grow online through SEO management services, PPC management services or WordPress web design services. Here’s a small selection of testimonials from some of our valued clients, who have gained visibility, enquiries and sales through working with VIP IT.
SEO Tools That We Use For B2B SEO
Our Chosen SEO ToolsWhile SEO experience and expertise remains important, SEO tools have an important role to play in successful B2B SEO campaigns. We have carefully selected a suite of SEO tools that we to support our clients and help them achieve search engine success.
SEMrush
SEMrush is an industry leading digital marketing tool that is used by many global brands and a range of digital marketing agencies. We use SEMrush at almost every stage of the SEO process for tasks including keyword research, competitor research and SEO audits.
Google Analytics
Google Analytics remains the best and most accurate way to measure and report on the organic traffic, user behaviour and conversions recorded by a website. We use Google Analytics to direct our SEO campaigns and keep clients informed of progress.
Google Search Console
Google Search Console is a critical tool that is used by every SEO professional. It is a direct interface with the word's leading search engine that helps businesses manage their website's SEO. We use Google Search Console to measure organic performance and troubleshoot SEO issues.
Hotjar
Measuring user behaviour has never been more important to SEO success. HotJar effectively measures user activity and helps businesses understand the user journey and how customers interact with their website. We use HotJar to monitor user behaviour and identify website improvements.
Discover Our Digital Marketing Articles
Our digital marketing blog contains a wealth of insights from our digital marketing experts. These free resources are there to help marketing managers, marketing directors and business owners explore and learn more about PPC management, WordPress website design, B2B digital marketing and digital marketing for financial services.
B2B SEO FAQS
we answer commonly asked seo questionsLiam is ready to help your business grow through exceptional B2B SEO services. As a Chartered Marketer, Liam is an experienced, qualified and committed marketing professional. Why not get in touch using the form below, or book a free consultation to discuss your requirements?
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