professional & ROI Focused


B2B Digital Marketing Agency

B2B digital marketing is very different from its B2C counterpart and requires a bespoke approach to deliver exceptional results. As B2B businesses are focused on gaining visibility, website traffic and enquiries from other businesses, every aspect of a B2B digital marketing strategy must be tailored towards appealing to businesses rather than individuals. The challenge of targeting businesses rather than individuals also presents its own unique set of challenges. Sales tend to be less transactional and based more on longer-term partnerships, which results in complex user journeys and requires intelligent platforms & technologies to manage campaigns. Overcoming these challenges and delivering exceptional results requires a digital marketing partner with all the required expertise and experience of B2B digital marketing.

VIP IT helps businesses in the B2B space across a range of sectors increase their visibility, grow website traffic and generate the all-important enquiries/leads that are critical to your success. We are the digital marketing partner with all the required experience and expertise to help your business grow through exceptional digital marketing. In VIP IT, you will gain a company with an in-depth understanding of B2B marketing, its challenges and the most effective solutions to those challenges.

We have helped businesses across the UK and internationally with B2B digital marketing in sectors such as financial services, technology, manufacturing and legal to name but a few. Our founder’s valued experience in advising and managing successful B2B digital marketing campaigns across a diverse range of sectors makes us perfectly placed to help your business level up its digital marketing and grow online. Why not get in touch with us to find out how we can help your business reach and attract new clients through exceptional digital marketing?

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B2B Digital Marketing Services

Supporting Growing Businesses

We deliver professional B2B digital marketing services to businesses across a diverse range of sectors. Everything that we do focuses on helping our clients achieve digital marketing success and supporting their growing businesses. While your exact objectives vary, our approach and proven processes do not. At VIP IT, we are all about generating leads, powering growth and delivering efficient solutions. By collaborating closely with each of our B2B clients, we draw on your insights & sector knowledge and combine it with our digital marketing expertise to create creative and compelling campaigns that help you to acquire new clients and engage existing ones.

When you partner with us for B2B digital marketing services, you will gain an effective and proactive digital marketing partner that is adept at developing successful digital marketing strategies. We will work together to develop a bespoke strategy that is aligned to your objectives and focused on generating leads for your business. Discover more about the B2B digital marketing services that we offer and how we can help your business to elevate its online presence.

B2B SEO Services

Professional B2B SEO services remain the most effective way to increase your visibility, grow organic traffic and generate leads for your business. We deliver targeted long-term SEO campaigns that help our clients win new business and achieve excellent ROI. Discover how our B2B SEO services can help growing businesses like yours attain sustainable long-term growth through exceptional SEO.

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B2B PPC Services

Our B2B PPC services help businesses in the B2B space reach potential new clients when they are searching for your services/products. We deliver strategic PPC campaigns that generate leads in a shorter timeframe than SEO but that are underpinned by an intelligent PPC strategy. Find out how we can help your business proactively optimise its campaigns, reduce costs and generate enquiries.

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B2B Web Design Services

Every business within the B2B space requires a professional and modern website that can captivate the attention of potential clients and win their trust. As your most important and wholly owned online asset, it is critical to get it right. We help businesses build commercially focused WordPress websites that support their digital marketing campaigns and give a great first impression to potential clients.

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B2B Digital Marketing Case Study

Pan Oston BV

SEO & PPC Consultancy For
Pan Oston

  • Leading Dutch manufacturer of checkout, self-checkout, & self-service solutions

  • Over 50 years’ experience and 175+ specialists based in Raalte, The Netherlands

  • Professional digital marketing partner for their UK online presence

  • Delivered a professional UK SEO & PPC strategy to support company growth

  • Improved their online visibility in the UK and generated valuable leads

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"As a Dutch market leader in checkouts, self-service and kiosk solutions Pan Oston was looking for a capable company to help give our online marketing a boost in Great Britain. Working from our office in the Netherlands, we found that we missed that extra experience to compete online. In 2020 Liam from VIP IT joined our team, and this all changed. Right from the start, we were impressed by VIP IT and its straightforward approach to online marketing.

Liam created a successful online strategy with us that boosted our SEA & SEO. We see significantly better results from our Pay-Per-Click and & Display Advertising campaigns, and our SEO scores are improving every month. Resulting in more qualitative leads for our sales reps in the UK. Overall, VIP IT improved the visibility and competitiveness of Pan Oston in Great Britain and Ireland, which is an important growth market for us.

Due to Liam’s SEO & SEA strategy, we really noticed an increase in qualitative leads, making us more competitive and successful online!"

Michael Gale


Key Campaign Results


Increase in UK website visitors


Increase in goal completions


Increase in form submissions


Increase in UK phone calls

Secure Your Free B2B Digital Marketing Consultation

Start your journey to B2B digital marketing success by securing a free digital marketing consultation with us. Our digital marketing specialists love learning about your challenges and how we can help you to solve them through exceptional digital marketing. During a free consultation, we will outline how our B2B digital marketing expertise can help your business, discuss which digital marketing services are likely to help your business the most and how we can help you to reach new clients and generate valuable leads. Secure your free consultation with a VIP IT digital marketing expert today.

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Tailored Advice As To Which Services Will Work Best

B2B SEO Services

Increase visibility, reach new customers & generate leads

SEO often plays a significant role in the growth of businesses operating in the B2B space. It is a proven digital marketing channel that has the potential to be a lead engine and driver of suitable online growth. B2B businesses have the potential to achieve ROI of between 500% and 1000% from a professionally managed SEO campaign. By investing in SEO, your business has an invaluable opportunity to increase visibility, grow organic traffic, get ahead of competitors and generate leads from potential clients.

Our B2B SEO services follow a results-focused approach to online growth and start with the development of a tailored SEO strategy that is aligned to your marketing and wider business goals. We know exactly what works and how to make the most of the opportunities that SEO provides to businesses. While we take the lead in developing and implementing SEO strategies for clients, SEO is very much a collaborative process and relies on a close partnership in order to achieve the best possible results. We will work closely with your business and its in-house marketing team to utilise your product, service and sector knowledge in your SEO marketing. The powerful combination of our SEO knowledge & expertise and your product/service knowledge can elevate your business’s online visibility and help it to rise above its competitors.

VIP IT has earned a reputation for delivering professional and commercially focused B2B SEO services that generate real business results. We know that in the B2B space, lead quality is very much valued above quantity, and we have developed a series of processes and strategies to support this. Our specialists have expertise that spans all areas of SEO from technical and content through to off-page and analytics. We know exactly how to combine all the key ingredients for SEO success and deliver exceptional results for B2B clients. VIP IT’s data-driven approach to SEO draws insights from various data sources and platforms to inform client SEO strategies.

Investing in SEO will help you grow online, overtake your competitors and establish your business as a leading choice for potential clients when they are looking for the services/products that you offer. By choosing us as your B2B SEO company, you will benefit from our extensive SEO expertise and experience of helping businesses operating in the B2B space succeed. We are ready to help you increase your online visibility and generate leads through our suite of professional SEO services. We can help with everything from on-going SEO management or SEO consultancy through to SEO audits. Why not find out how VIP IT can help your business with SEO by booking a free consultation?

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How SEO Work Is Done
PPC Marketing Services

B2B PPC Services

Reach Prospective Clients Online

Reaching the right prospective clients online at key points in the decision-making process is key to the on-going growth of your business. Whether a prospective client is at the awareness, consideration or evaluation stage of the process, there is significant value in presenting your business to them. Investing in B2B PPC services will help your business gain a prime position in Google and overtake your competitors. Many businesses within the B2B space invest in at least one form of PPC advertising to secure valuable leads.

Even if your business is already investing in SEO marketing, PPC is a great complementary channel which can enhance your online visibility further and support your SEO efforts. As an experienced B2B PPC company, we know which platforms suit different types of businesses and have tried and tested strategies that we deploy for clients. Our B2B PPC services are available across a range of platforms from Google Ads and Microsoft Ads through to LinkedIn Ads. Wherever your clients are, we can help you reach them through our targeted B2B PPC management offering.

Each PPC platform has its own individual merits, and some are more suitable to businesses in certain sectors. Our PPC specialists can advise you as to which platform/s will best support lead generation and the achievement of your marketing and wider business objectives. At VIP IT, we are experienced in every in every area of PPC advertising from keyword targeting and ad copy creation through to landing page optimisation and PPC analytics. To deliver the best possible return to clients, we follow a data-driven approach that supports the continuous optimisation of PPC campaigns. We analyse user behaviour, evolve campaign strategies and optimise ad spend to ensure that we are delivering the best possible results.

We are ready to help your business reach potential clients and generate valuable leads. Whether you are currently investing in PPC advertising or are looking to create new campaigns, we have all the expertise and experience required to help you make the most of your paid advertising budget. The cost of PPC marketing and the complexity of managing campaigns continues to rise. The average cost per click (CPC) has risen by around 70% YoY in many sectors and PPC platforms continue to adapt their platforms and introduce new policies for advertisers to navigate. Partnering with a specialist B2B PPC agency has never been more critical to the success of your campaigns. By partnering with us for B2B PPC management, you can rest assured that we will work proactively to deliver the best possible return on your ad spend while also recommending efficiency and savings in your account/s. Find out more about how we can help your business successfully reach new clients by booking a free consultation with us.

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B2B Web Design Services

Commercially focused B2B websites

Websites are often the first touchpoint that a potential customer will have with your business. They are often referred to as your online shop window as they present a prime opportunity to target, attract and gain the attention of your ideal clients. The most effective B2B websites also convey trust, reliability, excellence and professionalism, all of which remain key in the B2B space. Our B2B web design services take website concepts and transform them into fully functioning websites. Whether you have an existing website that could benefit from a refresh, or you require a completely new website, VIP IT can help.

Our B2B website design offering is focused on WordPress, as we believe it is the best website platform for growing and ambitious businesses that are looking to enhance their online presence. WordPress powers 45% of websites globally and continues to offer flexibility, great user experience and powerful integrations that many other platforms cannot match. As WordPress experts who have been building and supporting WordPress websites for over 8 years, we are well placed to help your business develop an exceptional B2B website that supports your wider digital marketing efforts. Whichever sector your business operates in, whether it is financial services, technology, manufacturing, engineering or law, we can help you develop a website that gives a great first impression to prospective clients.

Our B2B web design service is not only focused on creating a website that looks modern. We create B2B websites that work for your business and help you achieve your marketing and wider business goals. VIP IT remains focused on building commercially focused websites for ambitious and growing businesses just like yours. Unlike many other B2B website design agencies, we only complete a select number of website projects throughout the year. By doing so, we can prioritise quality over quantity and take the time to gain an in-depth understanding of your requirements and ideal clients. This vital knowledge helps to inform every stage of the web design process and helps to ensure that your website is targeted towards the right audience.

If you are looking for a B2B web design company with all the expertise and experience required to build a commercially focused website for your business, why not consider VIP IT? Our websites help clients stand out from their competitors and achieve real business results. Why not book a free consultation to find out how we can help your business?

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Asset Advantage Website

Why Businesses Choose VIP IT

As their B2B digital marketing partner

Finding and choosing the right B2B digital marketing partner for your business can be a significant challenge for many businesses. The difference that the right partner can make to the success of your digital marketing efforts is significant, especially as competition in many sectors is ever-increasing and makes marketing a great challenge. As there are so many different factors to consider, we recognise that businesses need to take time to choose their digital marketing company carefully. It's why we offer a free consultation to all prospective clients.

Why not secure your free consultation with our B2B digital marketing specialist? VIP IT remains a popular choice for growing businesses that are serious about their marketing and are willing to collaborate with us to achieve the best possible results. Discover just a handful of reasons why businesses choose to partner with us.

Expert Digital Marketers

All our B2B digital marketing services are planned and executed by professional and qualified digital marketing specialists. We know digital marketing inside and out and can help your business make the most of the many opportunities that it presents. If you are looking for expert digital marketers, look no further than us.

B2B Digital Marketing Experience

We have earned a great reputation for delivering successful B2B marketing campaigns and have worked with businesses across a range of sectors. By partnering with us, you will gain a digital marketing partner that understands B2B marketing challenges and can provide intelligent solutions.


We pride ourselves on our client-focused approach. Liam works with each B2B digital marketing client personally and handles every key stage of the client journey from initial consultation through to the monthly calls. We deliver a bespoke, VIP service to those that choose to work with VIP IT.

Create Innovative Campaigns

Innovation is at the heart of successful B2B digital marketing, and we continue to innovate as a business to reflect this. We integrate the latest strategies, most intelligent marketing platforms and expert human-led insights into our campaigns to help our B2B clients achieve the best possible return on their investment.

B2B Digital Marketing FAQS

we answer commonly asked B2B digital marketing questions

Speak To A B2B Digital Marketing Specialist

We’re ready to help your business grow

Our B2B digital marketing specialists are ready to help your business grow through exceptional SEO, PPC and web design services. Why not get in touch with us using the form below, or book a free consultation to discuss your requirements with us?

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  • 40 minutes

  • Zoom meeting, Teams meeting or phone call