Digital Marketing

Investing In Digital Marketing During COVID-19

Should I Be Investing in Digital Marketing During The COVID-19 Pandemic?

The current situation has forced most businesses to re-evaluate their outgoings. But should you be cutting back on your digital marketing costs? The short answer to this question is that it really does depend on individual circumstances. Some businesses may be best off reducing their marketing budget or at least revising how that budget is

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Coronavirus Digital Marketing Tips

Coronavirus: Digital Marketing Tips To Help Your Business

The Coronavirus pandemic has undoubtedly affected many businesses very badly. Many have been forced to close temporarily, whilst others have had to make major changes to how they operate. A time like this can cause many business owners to feel helpless, worried and frustrated. However, at VIP IT we have a few simple, free Coronavirus

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Up-To-Date Website

Why An Up-To-Date Website Is Important

It is often said that your website is your digital shop window. Ensuring that you have an up-to-date website should be a priority for your business. If your website is an online shop, it displays your products to customers. If you provide a service, your website informs potential clients of the services you offer, as

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Google MyBusiness

How To Optimise Your Google MyBusiness Profile

If you own a business, creating an optimised Google MyBusiness (GMB) profile is one of the first tasks that you should consider completing as part of your digital marketing efforts. It offers you the ability to increase your visibility in local searches and provide customers with key information about your business such as your website

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Digital Marketing Agency

How To Choose A Digital Marketing Agency

Business owners face a difficult decision when they are looking to engage a digital marketing agency. There are an abundance of different agencies, each with their own areas of expertise and specialist areas of marketing. You will want to find a digital marketing company that you can trust to work with your business and help

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Website Design Hampshire

3 Signs That Your Business Needs A New Website

For a business that is looking to attract and retain customers online, a website is often the central part of their digital marketing strategy. In many cases, it will be the destination that your potential customers will arrive at from all your other marketing channels. As your business grows your website should grow with it:

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AdWords Conversion Rates

How To Improve Your AdWords Conversion Rates

Google AdWords is a great marketing platform. When it is utilised correctly, it can be a significant source of clicks, leads and ultimately sales for your business. Unfortunately, not all AdWords campaigns result in conversions. This can be due to a variety of often interconnected factors. If you have launched and run an AdWords campaign

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SSL Certificate

What An SSL Certificate Is And Why Your Website Needs One

Google’s impending change to how it marks websites that are served without an SSL certificate from July 2018 in its Chrome browser has brought SSL certificates to the attention of business owners. From July, users of the Google Chrome browser will be shown a ‘not secure’ warning when visiting a website that does not have

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