SEO (search engine optimisation) is most effective when it is planned in advance. Knowing what your target audience is searching for online, as well as how to select and target your focus keywords, is vital to the success of SEO. As we look towards Christmas and the new year, now is the time to plan
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Negative keywords are an essential aspect of any Google Ads or Microsoft Ads campaign. Essentially, using negative keywords can help minimise wasted budget and deliver a higher return on investment. However, there are other ways in which negative keywords can improve your PPC campaign. This blog article outlines what negative keywords are, why they are
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Effective SEO is key to getting your website seen online. Whether you are starting from scratch or are already optimising your website, there are always things that can be done to improve your SEO. Whether it is reviewing your keywords, improving your website’s usability, building new landing pages or updating your blog strategy. Committing to
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Websites and Google are very much hungry for content. If you don’t satisfy Google’s hunger for content, your website’s chance of ranking for valuable keywords will diminish. It is not just Google that is hungry for content: Your potential customers are hungry too. They want to know about your business, find answers to their key
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Anyone who has used one of the main social media networks will have seen social media ads from businesses on those platforms. These adverts will often – but not always – be from businesses that you aren’t necessarily following on social media. However, they will have been adverts targeted at you based on your activity
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WordPress page builders are becoming an ever more popular feature of WordPress websites. They streamline the website design & development process while also making website updates easy to complete for users of all abilities. When choosing a WordPress page builder, there are several factors that a business should consider. We explore these key factors and
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Search engine optimisation (SEO) is a key digital marketing channel for any business. However, it is true that some businesses will require more intense SEO work than others due to the level of competition they are up against. This blog article runs through some industries that are likely to require more intense SEO. Businesses Within
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SEO is a vital aspect of any digital marketing strategy. A well-planned, well-researched SEO strategy is key to improving your website traffic and generating leads for your business. However, one question many people want to know the answer to is “how much does SEO cost?”. This blog article outlines how much you can expect to
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For many businesses, social media marketing is done whenever somebody has a moment. However, the timing of your social media posts is actually really important because it can affect the engagement your content receives and therefore the overall performance of your social media marketing strategy. It can be difficult to know when to post, and
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Social media influencers are a major part of social media and social media marketing. In the last 5-10 years, influencers have grown from offering businesses exposure in exchange for free products, to signing multi-million pound deals with the world’s biggest brands. But what is a social media influencer, and what can they do for your
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