Choosing the right CMS (content management system) for your business is one of the biggest decisions you’ll make when building a new website. WordPress and Shopify are both excellent platforms, but they are designed for different business models. This guide explains the strengths, limitations, and ideal use cases for each platform to help you make an informed decision on whether …
Digital marketing has changed significantly over the last decade. Since VIP IT launched in 2015, SEO has become more technical, advertising platforms have become increasingly sophisticated, and websites are expected to do far more than act as an online brochure. At the same time, business owners and marketing teams are under increasing pressure to generate measurable results from their investment. …
Inbound marketing is a strategy that attracts potential clients by providing valuable content and experiences that align with their needs and search intent. Today, inbound marketing matters more than ever for B2B service providers, as buyers research extensively before making contact, and trust and expertise heavily influence B2B buying decisions. This guide to inbound marketing is for B2B service providers, …
A successful digital marketing campaign is not about clicks or impressions. What really matters to B2B service providers is enquiries, lead quality, and return on investment (ROI). This guide is for B2B service providers, professional services firms and service-led SMEs who want to know how to tell whether their digital marketing campaign has been successful. In this guide, we will …
Many conversations around SEO for service providers focus on traffic, rankings, and technical fixes. However, for B2B service providers, a successful SEO strategy must also support enquiries, quality leads, and revenue. Whilst SEO is not a shortcut to sales, it is a strategic, long-term marketing channel that will support high-value sales to quality clients when managed properly. This guide is …
This guide is designed for B2B service businesses, professional service firms, and established SMEs planning measurable, revenue-focused digital marketing campaigns. A digital marketing campaign is a planned set of online activities designed to achieve a specific business outcome, such as lead generation, enquiries, or brand visibility. In this guide, we will cover the key elements of planning a successful digital …
It’s been an exciting few weeks at VIP IT with the news that our founder, Liam Saunders, has been elected as a member (MCIM) of the Chartered Institute of Marketing (CIM). This additional recognition is a result of Liam’s many years of digital marketing and wider marketing experience that he has gained from helping businesses based in the UK and …
Your WordPress website is one of your business’s most valuable assets. However, like any asset, it needs regular maintenance to keep performing at its best. For most businesses, WordPress website maintenance packages deliver this regular maintenance in a cost-effective and hassle-free way. From plugin and theme updates to security patches and content refreshes, routine maintenance isn’t just about keeping things …
It has been a great month at VIP IT with the news that Liam has retained his Chartered Marketer status from the Chartered Institute of Marketing for another year. This follows a further year of hard work and dedication to continuing professional development (CPD). Liam’s continued admission to the Chartered Marketer community, which includes senior marketers who are committed to …
We had an exciting start to November, with our founder, Liam Saunders, graduating with the coveted Chartered Marketer status. Liam graduated on the 2nd November 2024 at the Chartered Institute of Marketing’s graduation ceremony, which was held at Central Hall Westminster in London. He was part of the first group of Chartered Marketers to attend a CIM graduation ceremony. Liam …