Liam Retains Chartered Marketer Status

It has been a great month at VIP IT with the news that Liam has retained his Chartered Marketer status from the Chartered Institute of Marketing for another year. This follows a further year of hard work and dedication to continuing professional development (CPD). Liam’s continued admission to the Chartered Marketer community, which includes senior marketers who are committed to maintaining the highest standards in marketing practice. Find out more about what Chartered Marketer status is and what Liam has learnt during his last 12 months of CPD.

What Is Chartered Marketer Status?

Chartered Marketer status is the mark of an experienced, qualified and up-to-date professional marketer. The Chartered Marketers community is a select group of around 3,000 senior professional marketers globally.

At a time of great change in not only digital marketing but marketing in general, businesses have so much to gain by working with a Chartered Marketer. The wealth of experience that they gain during the on-going CPD process is truly invaluable and can make all the difference to the marketing results that are achieved.

Chartered Marketers are committed to continuing professional development and learning skills and are therefore able to stay up to date with the latest marketing developments and innovations that are critical to the success of marketing.

What Liam Has Learnt During The Last Twelve Months Of CPD

During the last twelve months of CPD, Liam has learnt more about a wide range of marketing topics, many of which relate to digital marketing. Furthermore, Liam has undertaken some CPD that focuses on more general areas of marketing. These range from sustainable brand strategy and integrated online marketing through to marketing & brand strategy and AI copywriting.

Marketing & Brand Strategy

In the area of marketing & brand strategy, Liam completed a comprehensive course at intermediate level which is targeted at business thought leaders and strategic marketers that require the capability to confidently respond to business challenges. The course covers a total of 16 topics and is focused on three core modules: marketing strategy & planning, innovation strategies and brand strategy & management.

After completing this comprehensive course, Liam has furthered his knowledge on the latest trends, best practice and guidance. It has been very beneficial in advising clients on the elements of marketing & brand strategy that are relevant to the SEO management services, PPC management services and WordPress web design services that VIP IT provides to B2B clients.

Integrated Online Marketing

In addition to the marketing & brand strategy course, Liam has also been reading Digital Marketing Strategy: An integrated approach to online marketing by Simon Kingsnorth, a digital marketing strategy book which focuses on a building effective and practical digital marketing strategies. The book, which focuses on developing a strategic approach to digital marketing, includes discussion on the integration of AI in marketing, e-commerce, marketing automation and digital analytics.

The Chartered Institute of Marketing (CIM) recommended book provides many frameworks and best practice approaches for selecting, aligning and managing digital channels for effective optimisation and campaign results. The topics covered range from understanding the digital ecosystem and integrating digital into wider organisation strategy through to SEO strategy and marketing automation.

Since reading the book, Liam has evolved some of the frameworks and processes that underpin VIP IT’s digital marketing services. These changes have started to make a positive impact on client results, and this is set to continue as Liam progresses through the chapters of the book.

AI Copywriting

Artificial intelligence (AI) is having a significant impact on all areas of digital marketing, not least in terms of copywriting and content. Learning more about AI in copywriting has been particularly insightful as AI has already had such an impact in this area. Liam attended a CIM Members’ exclusive webinar hosted by Kerry Harrison, which covered a diverse range of different topics ranging from key AI tools and effective prompting through to AI for research and AI for long & short form copy.

The learnings from this have shaped the introduction of AI tools into our content processes. It has helped us to strike a careful balance between benefiting from the capabilities of AI, while preserving the quality of our content and retaining a strong human element to it.

In what many consider to be an ever-changing marketing landscape, having breadth and depth of marketing knowledge is truly invaluable. As more areas of marketing begin to converge, there is a greater sense of interconnectivity between marketing disciplines. Previously, an SEO specialist may not have needed to understand brand strategy or email marketing in any detail. However, in the current landscape, SEO specialists need this knowledge to create integrated campaigns that work with the overall marketing strategy.

By completing twelve months of CPD to retain his Chartered Marketer status, Liam has improved the breadth of his marketing knowledge. The enhancement of his marketing knowledge in areas outside of digital marketing, has been particularly beneficial and is already benefiting the clients that VIP IT supports.

Enhance Your Digital Marketing With Help From A Chartered Marketer

If your business is looking to increase the effectiveness of its digital marketing with support from a qualified and experienced digital marketer, working with a Chartered Marketer could deliver exceptional results. Why not benefit from the experience and expertise that they have gained from on-going CPD and implementing marketing best practice for clients?

Liam has recently worked with other Chartered Marketers and received outstanding feedback for both SEO and WordPress web design. Teja Sirec, Chartered Marketer PhD from Biotheia, a life sciences marketing consultancy commented “A fantastic digital marketing agency! I used them to set up a WordPress website for my new business and optimise it for SEO. A pleasure to work with – quick, professional, responsive. Job done rapidly and well. What else could one ask for?”. Teja enjoyed working with a fellow Chartered Marketer and being able to introduce so many marketing elements into the project and focusing on a standout result.

Find out more about how we helped Biotheia in our Biotheia case study.

By working with Liam Saunders, Chartered Marketer, your business can benefit from his 10 years of B2B and B2C digital marketing experience. His experience has been gained across multiple sectors from technology and manufacturing through to law and financial services. Liam helps businesses get found by ideal clients by increasing their visibility, website traffic and leads/sales.

Whether you require SEO management services, PPC management services, WordPress web design services or SEO In Hampshire, Liam can help. Liam brings a fresh commercially focused perspective to clients both in the UK and internationally. Why not book a free digital marketing consultation to discuss your digital marketing options with him today?