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What Are Negative Keywords In PPC

What Are Negative Keywords In PPC?

Negative keywords are an essential aspect of any Google Ads or Microsoft Ads campaign. Essentially, using negative keywords can help minimise wasted budget and deliver a higher return on investment. However, there are other ways in which negative keywords can improve your PPC campaign. This blog article outlines what negative keywords are, why they are

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How To Improve Your SEO

How To Improve Your SEO

Effective SEO is key to getting your website seen online. Whether you are starting from scratch or are already optimising your website, there are always things that can be done to improve your SEO. Whether it is reviewing your keywords, improving your website’s usability, building new landing pages or updating your blog strategy. Committing to

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How To Prepare SEO Friendly Content

How To Prepare SEO Friendly Content

Websites and Google are very much hungry for content. If you don’t satisfy Google’s hunger for content, your website’s chance of ranking for valuable keywords will diminish. It is not just Google that is hungry for content: Your potential customers are hungry too. They want to know about your business, find answers to their key

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Why Your Business Needs Social Media Ads

Why Your Business Needs Social Media Ads

Anyone who has used one of the main social media networks will have seen social media ads from businesses on those platforms. These adverts will often – but not always – be from businesses that you aren’t necessarily following on social media. However, they will have been adverts targeted at you based on your activity

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Choosing A WordPress Page Builder

Choosing A WordPress Page Builder

WordPress page builders are becoming an ever more popular feature of WordPress websites. They streamline the website design & development process while also making website updates easy to complete for users of all abilities. When choosing a WordPress page builder, there are several factors that a business should consider. We explore these key factors and

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Which Industries Need SEO The Most

Which Industries Need SEO The Most?

Search engine optimisation (SEO) is a key digital marketing channel for any business. However, it is true that some businesses will require more intense SEO work than others due to the level of competition they are up against. This blog article runs through some industries that are likely to require more intense SEO.  Businesses Within

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The Best Times To Post On Social Media

The Best Times To Post On Social Media

For many businesses, social media marketing is done whenever somebody has a moment. However, the timing of your social media posts is actually really important because it can affect the engagement your content receives and therefore the overall performance of your social media marketing strategy. It can be difficult to know when to post, and

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