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For many businesses, social media marketing is done whenever somebody has a moment. However, the timing of your social media posts is actually really important because it can affect the engagement your content receives and therefore the overall performance of your social media marketing strategy. It can be difficult to know when to post, and

Social media influencers are a major part of social media and social media marketing. In the last 5-10 years, influencers have grown from offering businesses exposure in exchange for free products, to signing multi-million pound deals with the world’s biggest brands. But what is a social media influencer, and what can they do for your

Many businesses are aware that they should be using social media as part of their marketing strategy. However, many people don’t really understand how to make the most of social media, resulting in poor results and low return-on-investment. This article provides 5 useful tips for how to use social media for business: Don’t try to

Social media is a rapidly evolving medium and trends shift and change all the time. It can be difficult to keep up, and even harder to know how to harness these trends for your social media marketing. However, there are a few trends that we know will be sticking around for the foreseeable – here

Most people are familiar with social media – it allows us to connect with family and friends, meet people with similar interests and share photos, videos and ideas. However many business owners ask, what is social media marketing? Social media marketing is where businesses use social media platforms to advertise their products or services, grow