The Coronavirus pandemic has undoubtedly affected many businesses very badly. Many have been forced to close temporarily, whilst others have had to make major changes to how they operate. A time like this can cause many business owners to feel helpless, worried and frustrated. However, at VIP IT we have a few simple, free Coronavirus
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When you use a search engine, such as Google, to search for something, such as a product or service, you are presented with a list of results. At the very top will be paid listings, followed by a series of organic listings. Search engine optimisation (SEO) is the process by which a website is optimised
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It is often said that your website is your digital shop window. Ensuring that you have an up-to-date website should be a priority for your business. If your website is an online shop, it displays your products to customers. If you provide a service, your website informs potential clients of the services you offer, as
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If you own a business, creating an optimised Google MyBusiness (GMB) profile is one of the first tasks that you should consider completing as part of your digital marketing efforts. It offers you the ability to increase your visibility in local searches and provide customers with key information about your business such as your website
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As a digital marketing agency with a strong SEO focus, many of our clients choose us because we are experts at helping businesses increase their online visibility on search engines such as Google. In order to help our clients improve their SEO efforts, we combine our SEO expertise with a deliberate group of tried and
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Business owners face a difficult decision when they are looking to engage a digital marketing agency. There are an abundance of different agencies, each with their own areas of expertise and specialist areas of marketing. You will want to find a digital marketing company that you can trust to work with your business and help
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For a business that is looking to attract and retain customers online, a website is often the central part of their digital marketing strategy. In many cases, it will be the destination that your potential customers will arrive at from all your other marketing channels. As your business grows your website should grow with it:
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Google AdWords is a great marketing platform. When it is utilised correctly, it can be a significant source of clicks, leads and ultimately sales for your business. Unfortunately, not all AdWords campaigns result in conversions. This can be due to a variety of often interconnected factors. If you have launched and run an AdWords campaign
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Google’s impending change to how it marks websites that are served without an SSL certificate from July 2018 in its Chrome browser has brought SSL certificates to the attention of business owners. From July, users of the Google Chrome browser will be shown a ‘not secure’ warning when visiting a website that does not have
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Digital marketing is now a core aspect of any business, with virtually all businesses undertaking some form of digital marketing at some stage, be it building a website, launching a social media campaign or sending email-newsletters. However, many businesses fall into the trap of neglecting their digital marketing operations for lack of time or expertise,
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