Top 5 Digital Marketing Mistakes

Top 5 Digital Marketing Mistakes

Spending on digital marketing is ever increasing with the UK’s total digital ad spend in 2019 increasing by 13% to £7.3bn according to the IAB UK. Search continues to account for a significant percentage of total digital ad spend with it accounting for 50.6% in 2019. In light of the increasing levels of spend, it has never been more important …

Investing In Digital Marketing During COVID-19

Should I Be Investing in Digital Marketing During The COVID-19 Pandemic?

The current situation has forced most businesses to re-evaluate their outgoings. But should you be cutting back on your digital marketing costs? The short answer to this question is that it really does depend on individual circumstances. Some businesses may be best off reducing their marketing budget or at least revising how that budget is spent. Other businesses, however, would …

Coronavirus Digital Marketing Tips

Coronavirus: Digital Marketing Tips To Help Your Business

The Coronavirus pandemic has undoubtedly affected many businesses very badly. Many have been forced to close temporarily, whilst others have had to make major changes to how they operate. A time like this can cause many business owners to feel helpless, worried and frustrated. However, at VIP IT we have a few simple, free Coronavirus digital marketing tips that business …

Why SEO Is A Worthwhile Investment

Why SEO Is A Worthwhile Investment

When you use a search engine, such as Google, to search for something, such as a product or service, you are presented with a list of results. At the very top will be paid listings, followed by a series of organic listings. Search engine optimisation (SEO) is the process by which a website is optimised to appear in the organic …

Up-To-Date Website

Why An Up-To-Date Website Is Important

It is often said that your website is your digital shop window. Ensuring that you have an up-to-date website should be a priority for your business. If your website is an online shop, it displays your products to customers. If you provide a service, your website informs potential clients of the services you offer, as well as any qualifications or …

Google MyBusiness

How To Optimise Your Google MyBusiness Profile

If you own a business, creating an optimised Google MyBusiness (GMB) profile is one of the first tasks that you should consider completing as part of your digital marketing efforts. It offers you the ability to increase your visibility in local searches and provide customers with key information about your business such as your website address and phone number. Google …

Our Top SEO Tools

As a digital marketing agency with a strong SEO focus, many of our clients choose us because we are experts at helping businesses increase their online visibility on search engines such as Google. In order to help our clients improve their SEO efforts, we combine our SEO expertise with a deliberate group of tried and tested SEO tools that help …

Digital Marketing Agency

How To Choose A Digital Marketing Agency

Business owners face a difficult decision when they are looking to engage a digital marketing agency. There are an abundance of different agencies, each with their own areas of expertise and specialist areas of marketing. You will want to find a digital marketing company that you can trust to work with your business and help you to achieve your marketing …

Website Design Hampshire

3 Signs That Your Business Needs A New Website

For a business that is looking to attract and retain customers online, a website is often the central part of their digital marketing strategy. In many cases, it will be the destination that your potential customers will arrive at from all your other marketing channels. As your business grows your website should grow with it: adding new content and refreshing …

AdWords Conversion Rates

How To Improve Your AdWords Conversion Rates

Google AdWords is a great marketing platform. When it is utilised correctly, it can be a significant source of clicks, leads and ultimately sales for your business. Unfortunately, not all AdWords campaigns result in conversions. This can be due to a variety of often interconnected factors. If you have launched and run an AdWords campaign for your business, you are …