Many businesses are aware that they should be using social media as part of their marketing strategy. However, many people don’t really understand how to make the most of social media, resulting in poor results and low return-on-investment. This article provides 5 useful tips for how to use social media for business: Don’t try to
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Social media is a rapidly evolving medium and trends shift and change all the time. It can be difficult to keep up, and even harder to know how to harness these trends for your social media marketing. However, there are a few trends that we know will be sticking around for the foreseeable – here
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Most people are familiar with social media – it allows us to connect with family and friends, meet people with similar interests and share photos, videos and ideas. However many business owners ask, what is social media marketing? Social media marketing is where businesses use social media platforms to advertise their products or services, grow
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PPC marketing is a term that is often banded around by business owners, marketing managers and marketing professionals. However, not everyone that talks about PPC can answer the question: what is PPC marketing? So in this article, we are going to do exactly that and help you to either improve your existing understanding of PPC
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There are many reasons why businesses may be reluctant to invest in digital marketing at this time: lockdown restrictions forcing businesses to close and reducing income for those that can open; the generally sluggish nature of January spending and the uncertainty we all face over the next couple of months. However, for many businesses, now is
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WordPress is becoming an ever more popular CMS option for businesses of all sizes across many sectors. It’s flexibility with a raft of theme choices and plugins to extend a website’s features and functionality is a great benefit. In light of the continued rise of WordPress and our experience in working on WordPress websites, we
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Have you set your business goals for the year ahead? Your marketing is likely to play an important part in achieving those goals, so it’s important that you plan your strategy carefully. This blog highlights four things you should consider when planning your digital marketing strategy for 2021. 1) Link Your Business Goals Your digital
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Search Engine Optimisation (SEO) is a key part of any successful digital marketing campaign. It ensures your website is visible by improving its ranking in the search results. Having an ongoing SEO service is the best way of managing your SEO for long-term results. However, many businesses are currently unable or reluctant to commit to
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Spending on digital marketing is ever increasing with the UK’s total digital ad spend in 2019 increasing by 13% to £7.3bn according to the IAB UK. Search continues to account for a significant percentage of total digital ad spend with it accounting for 50.6% in 2019. In light of the increasing levels of spend, it
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The current situation has forced most businesses to re-evaluate their outgoings. But should you be cutting back on your digital marketing costs? The short answer to this question is that it really does depend on individual circumstances. Some businesses may be best off reducing their marketing budget or at least revising how that budget is
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