Digital Marketing

How To Use Social Media For Business

How To Use Social Media For Business

Many businesses are aware that they should be using social media as part of their marketing strategy. However, many people don’t really understand how to make the most of social media, resulting in poor results and low return-on-investment. This article provides 5 useful tips for how to use social media for business: Don’t try to

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What Is Social Media Marketing

What Is Social Media Marketing?

Most people are familiar with social media – it allows us to connect with family and friends, meet people with similar interests and share photos, videos and ideas. However many business owners ask, what is social media marketing? Social media marketing is where businesses use social media platforms to advertise their products or services, grow

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Outsource Your Digital Marketing

Why Now Is A Great Time To Outsource Your Digital Marketing

There are many reasons why businesses may be reluctant to invest in digital marketing at this time: lockdown restrictions forcing businesses to close and reducing income for those that can open; the generally sluggish nature of January spending and the uncertainty we all face over the next couple of months. However, for many businesses, now is

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2021 Digital Marketing Strategy

Planning Your 2021 Digital Marketing Strategy

Have you set your business goals for the year ahead? Your marketing is likely to play an important part in achieving those goals, so it’s important that you plan your strategy carefully. This blog highlights four things you should consider when planning your digital marketing strategy for 2021. 1) Link Your Business Goals Your digital

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One-Off SEO

How A One-Off SEO Service Can Benefit Your Business

Search Engine Optimisation (SEO) is a key part of any successful digital marketing campaign. It ensures your website is visible by improving its ranking in the search results. Having an ongoing SEO service is the best way of managing your SEO for long-term results. However, many businesses are currently unable or reluctant to commit to

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Investing In Digital Marketing During COVID-19

Should I Be Investing in Digital Marketing During The COVID-19 Pandemic?

The current situation has forced most businesses to re-evaluate their outgoings. But should you be cutting back on your digital marketing costs? The short answer to this question is that it really does depend on individual circumstances. Some businesses may be best off reducing their marketing budget or at least revising how that budget is

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