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How To Choose A Digital Marketing Agency

12 November 2018
Liam Saunders

Digital Marketing AgencyBusiness owners face a difficult decision when they are looking to engage a digital marketing agency. There are an abundance of different agencies, each with their own areas of expertise and specialist areas of marketing. You will want to find a digital marketing company that you can trust to work with your business and help you to achieve your marketing goals.

Your decision will be influenced by a number of factors, including your requirements, budget and whether or not you want to work with a local agency in your area. In this article, we explore the factors that you are likely to consider when choosing a digital marketing agency for your business.

1) Check Their Reputation

Digital marketing plays a significant role in the success of your business, so you will want to choose an agency that can competently support you to achieve your marketing and business objectives.

In order to make your decision with confidence, you should check their reputation.  A professional digital marketing agency will be able to demonstrate that it has a number of satisfied clients that are impressed with the results that they have delivered.

The first place to check is their company website. Here, you should be able to find a good range of testimonials and case studies that showcase the clients that they have served.  Case studies are particularly useful as they allow you to gauge the results that you can expect if you choose to work with them. They often outline further information about the nature of the work that they have completed for their clients and the results that they delivered.

At VIP IT, we collect client testimonials through our website as part of our success stories page and on Google. We have also added a selection of case studies to this section that outline some of the results that we have delivered for our clients.

2) Assess Their Digital Marketing Expertise

While many digital marketing agencies can support your business, they all offer varying levels of expertise. Some agencies may be new start-ups with limited experience while others will be well established agencies with a proven track record.

In order to assess their expertise, you can look at the qualifications that the agency and their people hold. Generally, you can expect a professional agency to be staffed by professional marketing experts with qualifications that demonstrate their expertise. Qualifications from the Chartered Institute of Marketing (CIM) and Google are good indicators of marketing expertise, while business and project management qualifications can help to assess their business expertise. A combination of marketing and business expertise is a great combination for a digital marketing professional to hold. The marketing expertise will be invaluable for the execution of marketing tasks while business and project management expertise will be useful for ensuring a seamless service delivery.

VIP IT is committed to providing an exceptional level of digital marketing expertise to all its clients.  All our digital marketing services are delivered by qualified digital marketing professionals who are experienced in a range of business sectors. Our Managing Director, Liam Saunders, holds qualifications in marketing, business and project management including a Google Ads Search certification, SEMrush certifications and a CIM certificate.

3) Confirm That They Are Insured

It is important that the digital marketing agency that you engage is insured. While many businesses expect adequate insurance to be in place, this is not always the case. Insurance is essential to protect you in the unlikely event that your agency causes any damage to your business as a result of their services.

A professional agency should hold public liability insurance to cover any damage that they may cause to your premises/office and professional indemnity insurance in the unlikely event that there is a problem with the work that they have completed for your business. This also covers any marketing advice that they have given.

Clients of VIP IT can rest assured that we hold full public liability and professional indemnity insurance to cover all our digital marketing services.

4) Find Out About Their Customer Service Approach

A professional digital marketing company will provide great customer service to their clients and adhere to professional standards. Many agencies will have a documented customer service approach which details how they deliver customer service to their clients.

You will want to be assured that your agency is committed to providing great customer service and that you will be a priority for them. Some agencies may not provide a high level of customer service and if you one of many clients, you may be overlooked in favour of other clients that are a more pressing priority.

At VIP IT, our customer service approach means that we see every client that we work with as a Very Important Person and that we serve them based on a person centric philosophy. We aim to not only meet but also exceed your expectations and deliver a service that is unforgettable in every way. Our clients often compliment our customer service and remark that we respond to customer questions and queries efficiently.

Looking For A Professional Digital Marketing Agency?

VIP IT can take care of your every aspect of your digital marketing so you can spend more time on your business.

Find out about more about our ROI focused digital marketing services today.

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Speak To Liam Saunders, Chartered Marketer


Liam is ready to help your business grow through exceptional digital marketing. As a Chartered Marketer, Liam is an experienced, qualified and committed marketing professional. Why not get in touch using the contact details below or book a free consultation to discuss your requirements with Liam?

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