Choosing the right CMS (content management system) for your business is one of the biggest decisions you’ll make when building a new website. WordPress and Shopify are both excellent platforms, but they are designed for different business models. This guide explains the strengths, limitations, and ideal use cases for each platform to help you make an informed decision on whether …
Your WordPress website is one of your business’s most valuable assets. However, like any asset, it needs regular maintenance to keep performing at its best. For most businesses, WordPress website maintenance packages deliver this regular maintenance in a cost-effective and hassle-free way. From plugin and theme updates to security patches and content refreshes, routine maintenance isn’t just about keeping things …
WordPress page builders are becoming an ever more popular feature of WordPress websites. They streamline the website design & development process while also making website updates easy to complete for users of all abilities. When choosing a WordPress page builder, there are several factors that a business should consider. We explore these key factors and share our experience with WordPress …
Having a website is essential to any business. Websites need to be attractive, functional and easy to update. They are also a significant investment for most businesses and therefore it is important to choose your website designer carefully. This article outlines five questions you should ask a website designer when looking for a new business website. Can They Build The …
It is often said that your website is your digital shop window. Ensuring that you have an up-to-date website should be a priority for your business. If your website is an online shop, it displays your products to customers. If you provide a service, your website informs potential clients of the services you offer, as well as any qualifications or …
Business owners face a difficult decision when they are looking to engage a digital marketing agency. There are an abundance of different agencies, each with their own areas of expertise and specialist areas of marketing. You will want to find a digital marketing company that you can trust to work with your business and help you to achieve your marketing …
For a business that is looking to attract and retain customers online, a website is often the central part of their digital marketing strategy. In many cases, it will be the destination that your potential customers will arrive at from all your other marketing channels. As your business grows your website should grow with it: adding new content and refreshing …
Google’s impending change to how it marks websites that are served without an SSL certificate from July 2018 in its Chrome browser has brought SSL certificates to the attention of business owners. From July, users of the Google Chrome browser will be shown a ‘not secure’ warning when visiting a website that does not have an SSL certificate and is …
Great websites enhance the reputation of a business and provide an enjoyable experience to potential customers. We use websites like this every day for online shopping, managing our money or sharing memories with our friends. How often do you consider whether your business website is delivering an enjoyable experience to potential customers? It is very easy to overlook this question …
The speed at which the pages on your website load has been recognised as an important SEO consideration for many years now. It is not a coincidence that there is a clear correlation between a fast page load speed and great Google rankings. In the last week, page speed has been elevated from an important ranking factor to a priority …