Why An Up-To-Date Website Is Important

Up-To-Date WebsiteIt is often said that your website is your digital shop window. Ensuring that you have an up-to-date website should be a priority for your business. If your website is an online shop, it displays your products to customers. If you provide a service, your website informs potential clients of the services you offer, as well as any qualifications or other attributes that make you the best choice. In other words, your website is your main opportunity to persuade potential customers and clients to choose your business.

Up-To-Date Websites Win Business

It is important, therefore, that your website is kept up-to-date. You wouldn’t forget to put new stock on the shelves of a physical store, so you should also make sure your online shop is kept up-to-date.

Customers will not purchase items from you if they are not aware of them. Similarly, you should remember to update your website if you are offering new services, change your prices or gain new qualifications. This ensures that potential clients are given as many reasons as possible to choose your product or service over those of your competitors’.

The Challenge Of Maintaining An Up-To-Date Website

However, it is not always easy or convenient to regularly update your business website. As a business owner, you have so many responsibilities surrounding the day-to-day running of your business, that it is easy to put off maintaining your website or forget about it altogether. Updating your business website may also be a complicated and frustrating task, especially if your website has been built by a third party.

If you are not familiar with WordPress or HTML, you may find it very difficult to maintain your website and put off doing it altogether. This will only result in an out-of-date website that fails to properly inform potential clients about your products or services, meaning you are less likely to secure business. This can be especially frustrating when you have invested in having a website professionally designed and built.

When You Should Call In The Professionals

In cases such as those outlined in this article, it is probably worth engaging a Hampshire digital marketing agency to manage your business website.

WordPress Website Management

VIP IT offer a monthly WordPress website management service. We will maintain your WordPress website so you don’t have to, saving you time and effort that you can focus on your business. After an initial review to check that we can effectively maintain your website, we will ensure your business website remains up-to-date, secure and optimised for search engines. Our service includes taking care of plugin updates, content changes and adding new pages to your website.

Website Design

Perhaps your website is in need of a total refresh? VIP IT also design and build bespoke, fully responsive websites. If you have a bespoke website designed and built by us, we will include a whole year of free website updates and support*.

*This offer applies only to fully bespoke websites designed and built from scratch by VIP IT. This offer does not apply to existing or template websites.

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