Negative keywords are an essential aspect of any Google Ads or Microsoft Ads campaign. Essentially, using negative keywords can help minimise wasted budget and deliver a higher return on investment. However, there are other ways in which negative keywords can improve your PPC campaign. This blog article outlines what negative keywords are, why they are
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PPC marketing is a term that is often banded around by business owners, marketing managers and marketing professionals. However, not everyone that talks about PPC can answer the question: what is PPC marketing? So in this article, we are going to do exactly that and help you to either improve your existing understanding of PPC
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Have you set your business goals for the year ahead? Your marketing is likely to play an important part in achieving those goals, so it’s important that you plan your strategy carefully. This blog highlights four things you should consider when planning your digital marketing strategy for 2021. 1) Link Your Business Goals Your digital
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Spending on digital marketing is ever increasing with the UK’s total digital ad spend in 2019 increasing by 13% to £7.3bn according to the IAB UK. Search continues to account for a significant percentage of total digital ad spend with it accounting for 50.6% in 2019. In light of the increasing levels of spend, it
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The current situation has forced most businesses to re-evaluate their outgoings. But should you be cutting back on your digital marketing costs? The short answer to this question is that it really does depend on individual circumstances. Some businesses may be best off reducing their marketing budget or at least revising how that budget is
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Business owners face a difficult decision when they are looking to engage a digital marketing agency. There are an abundance of different agencies, each with their own areas of expertise and specialist areas of marketing. You will want to find a digital marketing company that you can trust to work with your business and help
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Google AdWords is a great marketing platform. When it is utilised correctly, it can be a significant source of clicks, leads and ultimately sales for your business. Unfortunately, not all AdWords campaigns result in conversions. This can be due to a variety of often interconnected factors. If you have launched and run an AdWords campaign
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If you have engaged in a form of digital marketing, it is likely that your business has either encountered or created landing pages. Landing pages are a great way to tailor the experience that a potential customer receives when they first visit your website. They continue to be a key ingredient of successful digital marketing
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It was recently announced that, after more than 50 years, the final edition of the Yellow Pages is to be printed in January 2019. Yell’s abandonment of print in favour of the Internet is a signal to business that times really have changed when it comes to marketing. This article explores the importance of digital
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Digital marketing is rarely an easy task. Whether you are an experienced marketing professional or a business owner you are likely to encounter a plethora of problems during the pursuit of your marketing goals. The very nature of digital marketing can make what initially appears to be a straightforward process far more challenging. Each digital
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