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Securing Sales With PPC Advertising

While every business that decides to undertake a form of digital marketing will do so with company specific objectives, many of these objectives will relate to the generation of additional leads and sales for their business. Fortunately, PPC advertising offers a unique opportunity to reach potential customers right at the moment when they are likely

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Expanded Text Ads – What They Are And How You Can Use Them To Optimise Your AdWords Performance

Google recently released their long-awaited Expanded Text Ads. This update to their AdWords PPC advertising platform introduces a second headline and higher character limits to the adverts that you can create. So what I hear you ask! Well, these new Ads have the potential to increase what matters to you as a business the most,

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