Launching your first Google AdWords campaign can be a daunting prospect, especially with the various campaign options and settings that are available to you. While the setup process can be complex, it does not need to be daunting. In this article, we will outline our five step process for getting started with Google AdWords. Google
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While every business that decides to undertake a form of digital marketing will do so with company specific objectives, many of these objectives will relate to the generation of additional leads and sales for their business. Fortunately, PPC advertising offers a unique opportunity to reach potential customers right at the moment when they are likely
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Google recently released their long-awaited Expanded Text Ads. This update to their AdWords PPC advertising platform introduces a second headline and higher character limits to the adverts that you can create. So what I hear you ask! Well, these new Ads have the potential to increase what matters to you as a business the most,
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