SEO is a vital aspect of any digital marketing strategy. A well-planned, well-researched SEO strategy is key to improving your website traffic and generating leads for your business. However, one question many people want to know the answer to is “how much does SEO cost?”. This blog article outlines how much you can expect to pay for SEO, as well as why SEO is a worthwhile investment in your business.
The Importance Of SEO To Your Business
SEO should be seen as an essential investment. It’s not a “nice-to-have” add-on, and it’s not something that most businesses can do without. It should be a core part of your marketing strategy, as it is the main way to drive relevant traffic to your website. Having a website – even a nice, new one with all the features you could desire – without any SEO is like having a really nice car with no petrol in it. A car without petrol won’t take you anywhere, and a website without SEO won’t be anywhere near as visible as you need it to be.
SEO works by making it more likely that your website will show up in search engine results when people search for keywords that are relevant to your business. These keywords could include the products or services you offer, the areas you serve or even questions or other queries that are relevant to your business. For most businesses that haven’t done much or any SEO, their website is only likely to rank highly for searches that include the company name. The problem with this is that unless someone knows your business and is looking specifically for you, they won’t be able to find your website and you will miss out.
The Cost of SEO
Professional SEO is a highly skilled, often time-consuming task that requires the use of professional software. Large websites with many pages will take longer to optimise, and businesses looking to optimise for competitive keywords will require more intense work.
Furthermore, SEO requires planning and research in order to be cost-effective. Keyword research is carried out to determine which keywords to prioritise and optimise for, and competitor research analyses what your competitors are doing in terms of their SEO. Depending on time and budget constraints, the amount and type of SEO, as well as which pages are optimised and in what order, will also need to be worked out.
Cheap SEO Isn’t Always Good SEO
When looking for an SEO agency to optimise your website, is important to not go for the cheapest quote just because it’s the cheapest. SEO services vary greatly, and you need to understand what you are getting for your money before agreeing to anything.
Ask yourself the following questions before choosing your SEO agency:
- What is included in this service? Will I get keyword research, ranking tracking and regular campaign reporting?
- Have I got a campaign plan? What can I expect to happen in the first month of the campaign, then each month after that?
- Is this quote exceptionally cheaper than the others? Why?
- What SEO techniques will be used? Does this agency only use white-hat (best practice) techniques?
Looking For A Professional SEO Company?
Here at VIP IT, we offer quality, professional SEO services to businesses across the UK and beyond. We have been providing SEO to businesses for over five years, and have many highly satisfied customers from a range of sectors including tech, law, HR, health and construction. Request your free SEO report and book your free consultation with us today.