Digital marketing is now a core aspect of any business, with virtually all businesses undertaking some form of digital marketing at some stage, be it building a website, launching a social media campaign or sending email-newsletters. However, many businesses fall into the trap of neglecting their digital marketing operations for lack of time or expertise, or not realising the immense importance of digital marketing to the success of their business.
This article outlines five signs that your business needs a digital marketing expert, as well as how VIP IT can help your business make the most of what digital marketing has to offer.
1) Your Business is New to the Market
A new business needs to be properly advertised in order to attract those crucial first customers. It is therefore essential to invest in digital marketing to establish your brand and build trust.
Investing in an effective business website is a fundamental stage in securing your business’s place in an already crowded market. In the digital age, a fully functional, responsive and attractive website is crucial to establishing your business in its first few years of trading. Without it, your potential customers will most likely be unable to find and engage with your business.
Another good reason to have a professionally built website is that it can then be used effectively as part of of Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) campaigns. These types of digital marketing relate to how and where your business’s website appears on search engines such as Google, and are an important aspect of any digital marketing strategy. The better your business’s website, the more effective your SEO and PPC campaigns will be.
VIP IT are experts in website design & development and offer a range of packages to suit your business size, brand, market and budget. Our bespoke websites are tailored to suit our clients’ brands and are fully responsive, so they will work on all devices.
2) Your Business is Launching a New Product or Service
Once your business is established, you are likely to begin looking into launching new and exciting products or services. Have you considered how you are going to market them? It is worth contacting a digital marketing expert to help you reach potential clients and communicate your new product or service to the right people.
Launching an email marketing campaign is an excellent way of engaging with your existing clients and making them aware of your business’s latest products or services.
VIP IT offer a fully customised and tracked email marketing service. Our emails are professionally designed using MailChimp and we monitor the progress of our email marketing campaigns as standard, keeping you informed of any developments. Furthermore, we can make adjustments to our email campaigns in line with feedback, ensuring your email marketing campaign is fully optimised for success.
3) Your Business is Expanding
As your business grows, you may consider expanding geographically to cover new areas or hiring more staff so you can take on additional clients and increase sales. Whatever business expansion means to you, it is a great time to invest in digital marketing.
Look at your business’s website and consider whether it requires updating to keep it relevant. Ask yourself whether it requires additional pages to cover new areas, products or services and whether you could add client testimonials or case studies to highlight your business’s reputation. You may decide that the website needs a re-design to rejuvenate its appearance, improved loading times or streamlined navigation.
You may also want to consider launching a PPC campaign to reach out to new customers and make your business website more visible. VIP IT are PPC experts and can set up your business’s PPC campaign and monitor its progress, making any adjustments as required. We offer regular reports to our clients, keeping you informed of any developments and providing total transparency.
4) Increased Competition
Competition is part and parcel of business, and you will find that your business will face increased competition at some stage. Whether a new competitor has just entered the market or your business is expanding into new areas, you need to have a strategy in place for making your business stand out from the crowd.
There is no need to despair so long as you have considered the impacts of competition on your business and have a plan in place.
Launching a digital marketing campaign is a great way of giving your brand a boost when faced with increased competition. Consider our SEO service to enhance your business website so that it ranks higher on search engines and you will reap the rewards. A PPC campaign will help drive more traffic to your business website, giving you the edge over your competitors.
At VIP IT, we specialise in SEO and PPC and work with our clients to formulate a campaign that works for them. We are Google AdWords certified and pride ourselves on only using best practice white-hat SEO techniques, ensuring the best results for our clients.
5) Low Sales
There are a number of factors that can damage sales. Whether this is due to increased competition, a dip in the economy or an internal issue, it is worth considering investing in a digital marketing expert to rejuvenate your business.
At VIP IT, we offer a free, no-obligation consultation for you to discuss your digital marketing needs with us and outline a plan for your digital marketing campaign. We tailor our packages to offer a bespoke service to each of our clients, so you can rest assured that you will be provided with a plan to suit your business’s requirements.
Contact VIP IT Today
Claim Your Free Digital Marketing Consultation
At VIP IT, we offer a range of digital marketing services including website building, SEO, PPC, social media and email marketing. Contact us today for your free, no-obligation consultation to discuss your requirements. For more information on our services and to view testimonials and case studies from our clients.