Your WordPress website is one of your business’s most valuable assets. However, like any asset, it needs regular maintenance to keep performing at its best. For most businesses, WordPress website maintenance packages deliver this regular maintenance in a cost-effective and hassle-free way. From plugin and theme updates to security patches and content refreshes, routine maintenance isn’t just about keeping things …
It has been a great month at VIP IT with the news that Liam has retained his Chartered Marketer status from the Chartered Institute of Marketing for another year. This follows a further year of hard work and dedication to continuing professional development (CPD). Liam’s continued admission to the Chartered Marketer community, which includes senior marketers who are committed to …
We had an exciting start to November, with our founder, Liam Saunders, graduating with the coveted Chartered Marketer status. Liam graduated on the 2nd November 2024 at the Chartered Institute of Marketing’s graduation ceremony, which was held at Central Hall Westminster in London. He was part of the first group of Chartered Marketers to attend a CIM graduation ceremony. Liam …
It has been an exciting week at VIP IT, with our founder Liam Saunders being awarded the coveted Chartered Marketer status from The Chartered Institute of Marketing. Chartered Marketer status is a recognised mark of dedicated and skilled marketing professionals that remain committed to continuous learning, development and excellence. In gaining this status, Liam joins a select group of around …
Different marketing agencies have their own approaches to SEO. Where some offer SEO work on an hourly basis, others carry out SEO as a project or ongoing service. The key thing to remember is that there is far more to SEO than simply adding keywords to website copy. Effective, sustainable SEO should be carried out as part of a strategy …
SEO (search engine optimisation) is most effective when it is planned in advance. Knowing what your target audience is searching for online, as well as how to select and target your focus keywords, is vital to the success of SEO. As we look towards Christmas and the new year, now is the time to plan your SEO strategy for the …
Negative keywords are an essential aspect of any Google Ads or Microsoft Ads campaign. Essentially, using negative keywords can help minimise wasted budget and deliver a higher return on investment. However, there are other ways in which negative keywords can improve your PPC campaign. This blog article outlines what negative keywords are, why they are important and how to use …
Effective SEO is key to getting your website seen online. Whether you are starting from scratch or are already optimising your website, there are always things that can be done to improve your SEO. Whether it is reviewing your keywords, improving your website’s usability, building new landing pages or updating your blog strategy. Committing to improving your SEO will pay …
Anyone who has used one of the main social media networks will have seen social media ads from businesses on those platforms. These adverts will often – but not always – be from businesses that you aren’t necessarily following on social media. However, they will have been adverts targeted at you based on your activity – online and sometimes also …
Search engine optimisation (SEO) is a key digital marketing channel for any business. However, it is true that some businesses will require more intense SEO work than others due to the level of competition they are up against. This blog article runs through some industries that are likely to require more intense SEO. Businesses Within The Following Industries/Sectors Tend To …