For many businesses, social media marketing is done whenever somebody has a moment. However, the timing of your social media posts is actually really important because it can affect the engagement your content receives and therefore the overall performance of your social media marketing strategy. It can be difficult to know when to post, and finding the time to create and post your social media content at the right time is also very tricky for most small businesses. This blog article highlights some things to consider when deciding when to post your social media content.
Schedule Posts in Advance
Scheduling your social media content in advance can ensure your posts appear at the best time. There are a number of tools you can use to schedule posts: Facebook and Twitter offer their own free scheduling platforms, or you can use a paid app such as Later.
When you schedule content in advance, it can save you a lot of time later on and you can make sure your content is posted at the best possible time. This is especially useful if your content is related to a specific event or needs to be posted at a particular time for it to be relevant and have the best impact.
You are likely to find that not all of your content can be scheduled. One of the best things about social media is that it allows us to be spontaneous and capture moments as they happen. Therefore, we recommend that you supplement your scheduled content with spontaneous content to keep your social media looking and feeling authentic and engaging.
Experiment with Posting at Different Times
You will find that posting at different times and on different days gives you very different results. Try posting content at various different times and see what works best. You might find that posting outside your normal working hours yields much better results, especially if your business is focused around leisure activities or things people will do and use in the evenings and at the weekends.
Some scheduling platforms, such as Later, work out which times are best to post based on the results of your previous posts.
In The Moment
As was mentioned before, not all social media content can be scheduled in advance. Sometimes it needs to be done “in the moment” as things happen. This is especially important for events and certain types of content, such as Instagram Stories. It’s always worth using social media to capture these events and share them with your audience, because allowing people to see your business in an authentic way is likely to really engage them and make them want to know more.
Social Media Management with VIP IT
Social media takes a lot of time and planning to manage correctly. Why not take the weight off your shoulders and free up some time in your busy schedule by handing your social media marketing over to us? We have a social media marketing specialist on our team who is ready to help your business grow using social media. Book your free consultation today to find out more.