Many businesses are aware that they should be using social media as part of their marketing strategy. However, many people don’t really understand how to make the most of social media, resulting in poor results and low return-on-investment. This article provides 5 useful tips for how to use social media for business:
- Don’t try to be everywhere at once
- Set your business social media up properly
- Make use of each platform’s features
- Have a house style
- Engage and be engaging
You Don’t Need To Be Everywhere At Once
It can be tempting to try and have a presence on every social media platform going, but this really isn’t a great strategy in most cases. The more platforms you want to use, the more time (and if you hire a social media manager, money) it will take to manage them all properly. What’s more likely to happen is that you simply won’t be able to run all the accounts properly, resulting in a poorly managed and patchy social media presence.
It’s usually much better to focus on one or two platforms to begin with. Think about which platform(s) your target clients are likely to be using, and start there. Remember to also consider what features each platform offers; some platforms allow you to include more information in your profile, whilst others have better paid social options. Consider the workload and potential costs involved. Video- and image-centric platforms such as Instagram and TikTok will probably take more effort to maintain than Facebook or Twitter, and LinkedIn’s paid social advertising is usually more expensive than Facebook’s.
Set Your Social Media Accounts Up Properly
When you use social media platforms for business, it’s really important that you set the profiles or pages up properly. When using Facebook or LinkedIn, for example, you should set up a business Page. Setting up your business social media properly will not only allow you to take advantage of that platform’s business features, but it will also mean that you will be complying with the platform’s rules. This is especially important when using Facebook and LinkedIn, because using a personal profile for a business is against their rules and could result in your account being deleted.
Make Use Of Each Platform’s Features
Where possible, relevant and beneficial to your business, you should try to make use of each platform’s business features. This could include the Shopping feature on Facebook and Instagram, call-to-action buttons, paid social advertising or cover videos – these things can help your business look more active and professional on social media, provide your target audience with more information and even increase sales.
Do consider which features are actually relevant and beneficial to your business. Some features only apply to businesses selling products, whilst others are better suited to service-based businesses. Don’t just dive in and use all the available features for the sake of it because this will waste time and potentially make your business look less streamlined and poorly-presented.
Have A House Style
When designing posts, graphics and videos, you need to keep your branding in mind. Consistency is really important as it means your audience will come to recognise your content instantly and get to know your business, creating a degree of loyalty before they’ve even bought anything from you.
Setting and maintaining the right tone for your business is also important as it will affect how you audience perceives you: professional, friendly, serious, approachable, active, knowledgeable, unprofessional, sloppy, arrogant or uncaring. The words and images you choose, as well as the overall quality of your social media profile and content, will have a big impact on how your audience sees your business and, ultimately, whether they choose to buy from you.
When deciding on your house style, think about your company colours, logo and fonts. Create some templates to use for your social media posts – this will save you time when it comes to creating content and will ensure that your content is consistent. Remember to resize all your graphics for each platform you are using.
Remember that it’s ok for your style and branding to change over time – this is fine and can actually be a good thing, provided it’s well thought-out and you don’t make changes too often.
Engage And Be Engaging
This is really important if you are to grow your social media audiences and actually get sales from social media. Try to create content that your audience will want to see and engage with – try to show people your business, products and services, rather than tell them, and be sure to reply to comments quickly.
Social media platforms work by using algorithms to determine what to show people – the more engaging your content is, the more people who will see it. If your posts get lots of likes and comments and you interact with your audience, your audience is likely to grow much quicker.
Finally, regular posting is important. Try to post at least once a week, but ideally several times a week. However, be sure to focus on producing good quality, engaging content for your audience rather than posting frequent but low-quality content.
Do You Need Help With Your Social Media Marketing?
VIP IT offer social media management services to small businesses across the UK. We have our own social media specialist on-hand and ready to help businesses like yours make the most of social media. Book your free social media marketing consultation with VIP IT today.