The Coronavirus pandemic has undoubtedly affected many businesses very badly. Many have been forced to close temporarily, whilst others have had to make major changes to how they operate. A time like this can cause many business owners to feel helpless, worried and frustrated. However, at VIP IT we have a few simple, free Coronavirus digital marketing tips that business owners and marketing managers can use to help their business through the pandemic.
Our Coronavirus Digital Marketing Tips
Stay Social (online, that is!)
There has arguably never been a better or more important time to harness the power of social media – whilst on lockdown or in self-isolation, millions of people will be scrolling through their social media apps, so it makes sense to place your business right in front of them. Even if your business is closed, there are ways in which you can maintain a presence with your client base, which will help you bring customers back in once you are up and running again.
Review Your Company Social Media Pages
Firstly, make sure any company social media pages are well-presented and up-to-date. This will help to convey to potential customers that you are still in business and will allow them to find out about your business. Make sure there are links to your website as well contact information, clear profile / cover photos (the profile picture should ideally be of your logo) and other key information.
Post Company Coronavirus Updates On Social Media
Secondly, post a company update about your business and the Coronavirus pandemic so that your customers know what is happening. If you have chosen or been forced to close temporarily, say so. Reassure your customers that you intend on re-opening once the time is right (e.g. government advice changes or rules are relaxed).
If you are operating with a limited or altered service, make the details clear. For example, if you have special precautions in place (e.g. hand washing requirements), limited opening hours or a special service (e.g. delivery), make sure your customers know about it so that they continue to use your business.
Engage With Your Customers
Thirdly, try to engage with your customers. Even if your business is closed, continue to post relevant content that will keep your business on their social media feeds and at the forefront of their minds. For example, if your business is something pet-related (e.g. a pet shop), you could share photos of your own or your customers’ pets (provided they give you permission). Perhaps you could give people ideas about how they could spend time with their pets whilst in self-isolation.
If you have a craft or baking business, maybe you could post tutorial videos for your followers. You could also try hosting polls, where you ask a question and get your followers to vote on it – this works especially well on Twitter and Instagram Stories. In some cases, you might be able to share behind-the-scenes activity with your followers, so they can see that your business is still active and can engage with it remotely. Instagram Stories in particular is a very good way of engaging with followers.
The power of social media cannot be underestimated; whether your business is largely operating as usual, or has closed completely for the foreseeable future, it is really important to stay engaged with your customer base. That way, your business will already be on your customers’ radar when you are ready to re-open.
Update Your Website
It is always important to have an up-to-date website, but this is even more important when business is not at its best and generating leads and sales is more difficult than it is usually. Make sure that your website is up-to-date with your company contact information and that any contact forms, booking plugins and online shops are working as they should be. This will save you from missing out on valuable business and allow you to take advantage of every opportunity.
If you find that you are not busy or your business is closed, this might be a good time to do a thorough check of the website and update the copy (text or content) and any photos or videos. Make sure that your website is ready to receive your potential customers as soon as you are back in business – check that everything is working and think about how your website could be improved to attract more customers. For example, you could add a blog to the website. This has the benefit of helping with SEO and it engages your customers by demonstrating your expertise and passion.
If you don’t have one already, adding a contact form to your website will give potential customers another way to enquire about your products or services. Think about whether you could add additional pages describing your services, specialisms and credentials.
Get Some Free Digital Marketing Advice From Us
Here at VIP IT, we know this is a very difficult time for many businesses. That is why we are offering free one-hour telephone consultations to businesses affected by Coronavirus (Covid-19). During the consultation, we will offer you free advice on the things you can do to adapt your digital marketing to the changing situation – we specialise in Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) marketing but we can also offer assistance with social media and email marketing.
These advice sessions are not designed to generate leads for us and there is no hard sell. We just want to do our bit to help as many other businesses as possible deal with Coronavirus. You can book a free Coronavirus Digital Marketing Consultation online, by emailing: firstname.lastname@example.org or calling us on: 01962 459 457.
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