Since taking over the management of our SEO and Google Ads campaigns in March 2022, VIP IT have transformed our website into a significant source of leads for our business. Our website traffic has notably increased year on year with a 54% increase in users, 55% increase in new users, 54% increase in sessions and 56% increase in pageviews. This growth in website traffic has translated into a big upturn in conversions with 52% more goal completions and, most importantly, a 2750% increase in form submissions, many of which have developed into qualified leads for our sales team. We have secured new business from our digital marketing, a large proportion with companies that match our target client profile.
The SEO and Google Ads have delivered excellent results for us and demonstrable success in lead generation. Our keyword rankings have improved month on month with major improvements in the number of keywords ranked in the top 3, top 10, top 20 and top 100 of Google.
Liam has worked diligently and proactively to transform our online presence and has adapted the campaigns to suit business priorities. We regularly receive compliments about our website from prospective clients and this clearly represents the progress that has been made. VIP IT’s proactive approach to communication, clear reporting and expert advice has been truly invaluable to our online presence and we see VIP IT as a trusted partner that we look forward to continuing to work with.
Ros Butterwick, Sales Director