GottaBe! Marketing

About GottaBe! Marketing

GottaBe! is an award winning, independent marketing agency, specialising in field and experiential marketing. Creating drama is what they do best – but in a good way! At GottaBe! they have an extremely creative team who are able to deliver fun and exciting campaigns that get people talking.

Background

GottaBe! Marketing wished to target a number of strategic keywords throughout the experiential marketing sector through several Pay Per Click (PPC) advertising platforms. They wanted to increase the enquiries that they received from online marketing channels and increase their website traffic.

Our Solution

VIP IT identified that GottaBe! Marketing required a multi-platform pay per click (PPC) campaign. We organised a free no-obligation meeting with GottaBe! to clarify their requirements. where we presented our initial proposal. GottaBe! were delighted with the proposal and decided to proceed with our PPC campaign management service in a matter of weeks. We worked with GottaBe! to refine the proposal and prepare for the campaign launch. A further meeting was conducted with GottaBe! prior to the PPC campaign launch to confirm that their requirements had been met.

GottaBe! were able to choose a reporting frequency at which they would receive a professional campaign report on the progress of their PPC campaigns. This is in addition to the communication that they received on an ad-hoc basis as VIP IT monitored their PPC campaigns.

The Results

Following the launch of the PPC campaign, GottaBe! have seen a considerable increase in the number of leads that they have received and a significant increase in website traffic, reporting a 276% website traffic increase from a single search engine.

GottaBe! have also benefited from a significant increase in brand awareness at a search engine level, leading to a more informed target market for their services.

Despite only intending to run a short term PPC campaign with VIP IT, they have consistently seen the value that the campaign has been able to bring to their business – principally the increase in good quality business leads. The value has been so great, they have decided to continue the campaign and they remain valued customers of VIP IT today.