Search Engine Optimisation (SEO) is a key part of any successful digital marketing campaign. It ensures your website is visible by improving its ranking in the search results. Having an ongoing SEO service is the best way of managing your SEO for long-term results. However, many businesses are currently unable or reluctant to commit to a contract but know that they need to do something about their SEO. In this case, a one-off SEO service may be a good option to consider.
This blog article outlines some situations in which a one-off SEO service may be beneficial to your business.
When A One-Off SEO Service Can Help
You Have a New Website
If you have recently had a new website built, it may not have had much or any SEO work carried out. In order to get the most out of your investment, you should ensure it is search engine optimised. Without SEO, your website is far less likely to show up in search results and therefore it is likely to attract fewer enquiries and sales.
If you have invested in a new website, it makes sense to go the extra mile and invest in SEO so that your website can deliver a return. A one-off search engine optimisation service from VIP IT will give your website the boost it needs in order to begin ranking in Google for search terms relevant to your business. This would include keyword research to help us decide which keywords we should focus on, as well as implementing the technical and on-page SEO required to give your website a kick start.
It’s Been a While Since You Last Had Your Website Optimised
If you have had your website optimised in the past, you may find that it has since slipped back down the search result rankings or isn’t giving you the leads or making the sales it used to. This is because over time new keywords may have become more significant, or your competitors may have put more effort into their SEO and have managed to overtake you.
It takes ongoing work to build and maintain your website’s SEO, so one-off services are not an ideal solution. However, if you are not in a position to commit to an ongoing service, a one-off optimisation could give your website the boost it needs. If you haven’t had any SEO done on your website for some time, a one-off service is a more affordable and accessible option for many businesses that can help you in the short term.
You Have a New Business or Your Business Has Suffered A Negative Financial Impact
2020 has been really tough for so many businesses, especially small and new enterprises. Lockdown has forced business owners to rely more heavily on their online presence, or go digital for the first time. Clearly SEO is even more important than before, because competition for online visibility is more intense. However, if your business is struggling to get off the ground or has taken a big financial hit this year, committing to an ongoing contract for SEO may be out of reach at this time.
Whilst ongoing SEO is best for optimum long-term results, a one-off optimisation may be what’s needed for your business at this difficult time because it’s more affordable.
We Are Offering One-Off SEO Services
Usually we recommend ongoing SEO to our clients, and will often recommend a time period over which we would need to carry out the work in order to deliver the best possible results. However, we recognise that at this time some businesses would benefit from having the option of a one-off SEO service.
If you are interested in exploring the option of a one-off SEO service for your business, book your free digital marketing consultation online or call us on 01962 458 457 and we can discuss your requirements and advise you further on the option for your business. Please note, however, that this service is not suitable for all situations and therefore we will sometimes not recommend a one-off service. This largely depends on your business circumstances, business sector and expectations of what you want to achieve with your SEO.