Ideal Collection



Ideal Collection is an exciting niche hospitality group with six venues across Hampshire and Sussex. The group is passionate about working with local suppliers and producers to create interesting and exciting hospitality experiences. Their vision is to become the best and most exciting collection of niche hospitality venues in their region. Their portfolio includes established restaurants and gastro pubs, some of which also boast hotel rooms.


Following a recent amalgamation of all their individual venue websites into a single group website, Ideal Collection were concerned that their search engine rankings for non-branded location related keywords had declined. They wanted to improve their search engine rankings for non-branded keywords for two of their six venues, with a view to increasing the website traffic of these venues and facilitating table bookings.


VIP IT identified that Ideal Collection required a comprehensive local search engine optimisation (SEO) campaign. We organised a meeting with Ideal Collection to clarify their requirements, understand their brief and present our proposed SEO strategy. Ideal Collection were confident that the proposal would deliver the search engine rankings that their venues required and they decided to proceed with our SEO management service. We worked with Ideal Collection to refine the SEO strategy and formulate objectives that would be used to measure the success of the campaign.

Ideal Collection were able to choose a reporting frequency at which they would receive a professional report on the progress of their SEO campaign. They chose to opt for a monthly campaign report, which details their Google search visibility, rankings distribution (relative to their competitors), keyword rankings and Google Analytics data. This report also includes expert analysis and a campaign objectives review. By periodically monitoring the progress of the campaign, regular improvements and adjustments are made to their campaign to maximise the ROI that it delivers to their business.


Since the start of the SEO campaign, Ideal Collection have seen a considerable increase in their search engine rankings for a number of strategically important keywords and a 100% increase in table bookings from organic search across two of their venues.

Ideal Collection have also benefited from a significant increase in brand awareness at a search engine level. They also now outrank many of their local competitors due to the sustainable results that the campaign has delivered.

They have consistently observed the value that the campaign has been able to bring to their business – principally the increase in table bookings, which has had a direct impact on their business. The value has been so great, they continue to work with us and they remain valued customers of VIP IT today.


Increase in table bookings across two venues

7-62 Positons

Search engine ranking gains made within three months

5 Keywords

Gained a top 10 Google ranking within six months

Client Comments

“I have been incredibly impressed by VIP IT and their digital marketing services. Since we started an SEO campaign with them in May 2016, we have made significant search engine ranking gains across a number of keywords that are valuable to our venues. For a number of these keywords we have gained a first page ranking; this has resulted in very positive results for our business.

VIP IT’s approach from day one of the campaign has been incredibly professional and proactive; we view their digital marketing input and advice as truly invaluable. We recently extended the remit of our campaign to include Pay Per Click advertising and we very much look forward to maintaining an ongoing working relationship with them. If you are looking for digital marketing services for your business, do not hesitate to contact them.”

Daniel Turner

Marketing Manager, Ideal Collection