GottaBe! Marketing

MULTI PLATFORM PPC ADVERTISING CAMPAIGN ACROSS GOOGLE ADWORDS AND BING ADS

ABOUT GOTTABE!

GottaBe! is an award winning, independent marketing agency, specialising in field and experiential marketing. Creating drama is what they do best – but in a good way! At GottaBe! they have an extremely creative team who are able to deliver fun and exciting campaigns that get people talking.

BACKGROUND

GottaBe! Marketing wished to target a number of strategic keywords throughout the experiential marketing sector through several Pay Per Click (PPC) advertising platforms. They wanted to increase the enquiries that they received from online marketing channels and increase their website traffic.

OUR SOLUTION

VIP IT identified that GottaBe! Marketing required a multi-platform pay per click (PPC) campaign. We organised a free no-obligation meeting with GottaBe! to clarify their requirements. where we presented our initial proposal. GottaBe! were delighted with the proposal and decided to proceed with our PPC campaign management service in a matter of weeks. We worked with GottaBe! to refine the proposal and prepare for the campaign launch. A further meeting was conducted with GottaBe! prior to the PPC campaign launch to confirm that their requirements had been met.

GottaBe! were able to choose a reporting frequency at which they would receive a professional campaign report on the progress of their PPC campaigns. This is in addition to the communication that they received on an ad-hoc basis as VIP IT monitored their PPC campaigns.

THE RESULTS

Following the launch of the PPC campaign, GottaBe! have seen a considerable increase in the number of leads that they have received and a significant increase in website traffic, reporting a 276% website traffic increase from a single search engine.

GottaBe! have also benefited from a significant increase in brand awareness at a search engine level, leading to a more informed target market for their services.

Despite only intending to run a short term PPC campaign with VIP IT, they have consistently seen the value that the campaign has been able to bring to their business – principally the increase in good quality business leads. The value has been so great, they have decided to continue the campaign and they remain valued customers of VIP IT today.

112.5%

Increase in clicks between the end of July and middle of August.

163.8%

Increase in impressions between the end of July and the middle of August.

130.7%

Increase in clicks recorded from Bing alone during October.

Client Comments

“VIP IT offers a tailored service which allows us to evolve the campaign when we need. Liam always goes the extra mile, working outside of working hours to ensure any questions or requests are answered and implemented. Thanks to his ongoing support, GottaBe! has seen a large increase in traffic to the website, which has resulted in more business for the company. Would definitely recommend VIP IT’s service to anyone”

Tomasz Dyl

Managing Director, GottaBe! Marketing

“In the period VIP IT has been managing GottaBe!’s Adwords we have seen significant increases in the amount of traffic to our website, which in turn has dramatically increased the number of enquiries we have been receiving. Not only has the campaign returned significant ROI, but Liam’s professionalism and attention to detail in his reporting, has ensured we are one step ahead when adjusting to changing dynamics.”

Sam Lovell

Client Service Manager, GottaBe! Marketing