Law Firm PPC Management

In what is a highly competitive sector, PPC advertising is a key aspect of digital marketing for solicitors and law firms. It can give your website the visibility it needs to give your business the edge over your competitors. Here at VIP IT, we specialise in law firm PPC management.

Pay-per-click (PPC) advertising is where a business pays a search engine to have their website shown higher up the search engine rankings as an Ad. Ads can look very similar to normal website listings, but they can also have additional features such as call shortcuts and links to multiple landing pages. PPC advertising works by setting up campaigns and ads, and bidding on the search terms you want your business to rank for.

The cost of PPC advertising varies – some search terms and keywords are more expensive than others. PPC advertising tends to be more expensive for competitive professions and industries, including the legal profession. This is because there are more businesses bidding on particular keywords and search terms, which pushes the price up. This is why it’s highly beneficial for solicitors and law firms to use a PPC management agency that has experience in working with the legal sector – an experienced PPC manager will be able to get you better return on your Ad spend.

We Are Trusted By Law Firms

Simpkins & Co Solicitors
Hennessy & Hammudi Solicitors


Google Ads Management For Law Firms

We are Google Ads management specialists with extensive experience in delivering Google Ads services to law firms. Google Ads is a vital PPC platform for every firm, as it helps to ensure that your firms website is shown above organic search results when people search for your services.

While you will of course be interested in generating clicks and conversions, we know that you are most interested in securing cases for your firm. We are passionate about helping firms to win new business through well-managed Google Ads campaign management and close collaboration between us and your firm. If you are considering Google Ads for your law firm, why not book a free consultation with us?

Bing Ads Management For Law Firms

Bing Ads is often overlooked in favour of Google Ads due to Google’s dominant position as the leading search engine. If your law firm has overlooked Bing Ads, it could be missing out on valuable conversions and new cases. While Bing’s target audience is typically smaller, so are its costs.

If you have not adopted Bing Ads as part of your PPC strategy, you can expect lower cost per clicks (CPCs) for most keywords compared to Google. This makes Bing a very cost-effective PPC platform for marketing your services. Whether you are looking to expand your PPC marketing onto Bing or if you are seeking a way to get started with PPC advertising, we can help. Book a free consultation with us.

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Our PPC Marketing Services For Law Firms

Monthly PPC Campaign Management

Monthly PPC Campaign Management

We take care of every aspect of managing your PPC account(s), from managing your keyword lists to crafting engaging advert text that converts prospects into customers for your business. You can rest assured that we are continuously optimising your account so you have the edge over all your competitors. We usually check our customers’ accounts every day as part of our professional and proactive service.

All our campaign management customers also benefit from our industry leading custom reporting service, which allows you to choose a reporting frequency that suits your law firm. Whether that is a monthly or weekly report, we will accommodate you. Our reports always include tailored analysis from a Google Ads certified PPC professional. We promise to never provide you with meaningless data. Expect expert analysis and opinion on all your PPC data – presenting the data in a jargon free way is one of our specialities.

The final aspect of our management service is present across all our service offerings – comprehensive support. We are here to answer each and every question that you may have, so just get in touch with us and we will get back to you in record time.

Many of our law firm PPC clients choose to pair our PPC Management service with our law firm SEO services. This service combination is often the most effective way to supercharge your online presence because it often leads to a notable improvement in the volume of leads that your website generates. We also offer a number of alternative SEO services as part of our broader digital marketing offering.

PPC Campaign Setup

PPC Campaign Setup

We realise that some law firms may prefer to manage their own PPC campaign(s) once it has been created. If that is you, this is the perfect service for you. Benefit from the expertise of our PPC professionals when you are establishing your account and then enjoy the freedom to manage the account your way. We will help you to structure your campaign, create ad groups and adverts and choose appropriate keywords as well as bidding options.

All our campaign creation customers will also benefit from our comprehensive keyword research – we will conduct a thorough analysis of your law firm while catering to your firms specialisms, whether they be family, business, immigration or personal injury law – to help inform your PPC strategy. You can of course start using our campaign management service at any time should you find that you require further help and support.

PPC Audit

PPC Audit

Have you been investing in PPC advertising for your law firm without generating any return on your investment? If so, you should consider our campaign review service. Whether you have been managing your own account or it has been under the care of another digital marketing agency, we will provide an independent view on its performance.

We firmly believe in establishing client relationships based upon trust. We would never mislead you – if your current marketing agency is doing a great job we will tell you. Our campaign review service includes a detailed performance report with advanced analysis and a clear, unambiguous opinion as to whether your campaign is delivering for your business. This information will be complimented by a number of actionable recommendations that suggest how you can improve your campaign performance.

Why Do Law Firms And Solicitors Need PPC Marketing?

PPC is a highly effective way of driving additional search traffic to your website for specific keywords and phrases. For example, you can create a PPC campaign aimed at people searching for a particular type of legal advice or representation in a particular geographical area. This is very useful because it allows you to target your ideal client – someone who is interested in the specific services you offer in the geographical area that you serve. Whether your firm specialises in criminal, family, business, personal injury or property law, it is likely to benefit from PPC marketing.

Google Ads are a useful supplement to good SEO as they can help your website appear higher up in the search results (potentially in the top three results on the first page). They can also be used to target search terms that are outside the scope of your website’s SEO. For example, if you want to get more enquiries for a specific service or target a specific geographical area. In some cases, you may not need or want to invest the time and money in optimising your entire website where a landing page and PPC campaign would be more effective.

What Our Clients Say

Simpkins & Co Solicitors
“Having worked with you over a period of 6 months, after you were recommended to us by a business partner, I have been very impressed with the Facebook and SEO campaigns you undertook on our behalf. Everything was done to a high standard and I especially liked your very prompt responses to any queries we had. The resulting improvements in our SEO rankings and the link clicks to our website were clearly shown in the data presented and enabled us to choose our most popular Facebook adverts when continuing the campaign. The reports you sent each month were comprehensive, easy to understand and made very helpful suggestions for future campaigns. Thank you for your dedication and efficiency and I would not hesitate to recommend you.”




All our PPC accounts are managed by a Google Ads certified professional, so you can rest assured that we are qualified to help you grow with great PPC advertising for law firms.


We will manage your Pay Per Click Advertising campaigns as if they are our own, taking care of every aspect of their management. You can be assured of a proactive service approach, this allows you to focus on your firm.


You are able to choose the frequency of the reports that we provide on your campaigns. Whether you would like a weekly update or a monthly summary we will cater to whatever is most convenient for you.


We pride ourselves on our customer service, rest assured that we will answer any and every question or query that you may have in respect of your PPC marketing campaigns. Simply get in touch and we will get back to you.

Choosing VIP IT For PPC Marketing

Here at VIP IT, we are Google Ads certified PPC specialists. We work with law firms and solicitors across the UK to increase their website traffic using targeted, carefully managed pay-per-click campaigns. We only ever use Google recommended best practice, whilst keeping a close eye on our clients’ campaigns to ensure they are getting the best return on their investment. To enquire about our Google Ads services for solicitors and law firms, please book a free consultation and we will be happy to discuss your requirements.

Book A Free Digital Marketing Consultation

We offer free initial PPC marketing consultations to law firms and solicitors across the UK. During your consultation, we will be able to advise you on the PPC services that would best suit your firm.



All our campaigns are planned and executed by qualified digital marketers. We do not compromise on quality.


We have full professional indemnity and public liability insurance.


Each and every client matters to us. Our Managing Director, Liam, works with clients personally.


We continually introduce the very latest marketing techniques into our campaigns to maximise client ROI.