Great websites enhance the reputation of a business and provide an enjoyable experience to potential customers. We use websites like this every day for online shopping, managing our money or sharing memories with our friends. How often do you consider whether your business website is delivering an enjoyable experience to potential customers? It is very
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The speed at which the pages on your website load has been recognised as an important SEO consideration for many years now. It is not a coincidence that there is a clear correlation between a fast page load speed and great Google rankings. In the last week, page speed has been elevated from an important
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In an increasingly competitive online landscape, boosting your online visibility is an ever more complex task. While following SEO best practice guidelines will undoubtedly boost your visibility on search engines, your SEO strategy will need to extend beyond technical optimisation and on-page optimisation if you are going to attain a significant increase in online visibility.
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If you have engaged in a form of digital marketing, it is likely that your business has either encountered or created landing pages. Landing pages are a great way to tailor the experience that a potential customer receives when they first visit your website. They continue to be a key ingredient of successful digital marketing
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Often incorporated into business websites, blogs contain articles written by or on behalf of a business and have a number of important functions. Firstly, blogs can help build brand awareness as they can be shared on social media and distributed via e-mail marketing. Secondly, they can demonstrate the knowledge and expertise a business offers. For
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Digital marketing is rarely an easy task. Whether you are an experienced marketing professional or a business owner you are likely to encounter a plethora of problems during the pursuit of your marketing goals. The very nature of digital marketing can make what initially appears to be a straightforward process far more challenging. Each digital
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Getting a website for your business is a great way to increase your online visibility and generate new leads. For many businesses, having a new website built is a significant undertaking; once it has been launched it is tempting to consider your online presence as complete. However, in reality it is only the beginning. In
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At brightonSEO, SEOs from across the UK gathered to share SEO best practice and insights for the year ahead. The first brightonSEO of 2017 was also our first visit to the conference and we were inspired by the insights and collaborative nature of the conference. In this article, we share our most significant takeaways from
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If you have a WordPress website, it is likely that you have used a plugin or perhaps several plugins on your website. They are great for extending the functionality of your website without having to fray into the complex realm of coding. At VIP IT, we use a wide range of plugins on the client
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Taking the decision to approach a specialist/professional is undoubtedly a significant step for any business. In many cases, a specialist is approached much later than they should have been. This is also very much the case in the digital marketing sector where sector specialists are not usually held in a high regard. In this article,
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