If you have a WordPress website, it is likely that you have used a plugin or perhaps several plugins on your website. They are great for extending the functionality of your website without having to fray into the complex realm of coding.
At VIP IT, we use a wide range of plugins on the client websites that we manage. In this article, we will outline our top 5 WordPress plugins and explain how they can help you to optimise your WordPress website.
Our Top 5 WordPress Plugins Roundup
1) Yoast SEO
Yoast SEO is an incredibly versatile SEO plugin and it is a truly invaluable tool for optimising your website for search engine success. It is particularly useful for on-page optimisation (the optimisation of elements of your website pages such as meta data, copy and titles).
We find the Yoast SEO user interface to be very intuitive and visual with features such as its traffic light system for grading each of your website pages. It is also possible to extend its functionality further by connecting it to Google Search Console (formerly Google Webmaster Tools) to receive Google related alerts about any SEO problems within the WordPress interface.
For us, Yoast SEO is the ultimate plugin and one that we would recommend without hesitation for your business WordPress website.
2) Contact Form 7
Creating and managing a portfolio of forms on your WordPress website can be a tricky task, fortunately Contact Form 7 is available to do just that. It offers a quick and easy solution for building a form and adding it to your website through a shortcode.
This plugin also has conversion tracking functionality that will allow you to either trigger a conversion after the send/submit button has been clicked or once a thank you page has been visited. Contact Form 7 includes the settings and instructions on how to setup form mailing so the enquiries that you receive arrive in your email inbox.
The Flamingo plugin integrates perfectly with Contact Form 7 and it acts as a storage facility for all the inbound messages submitted via contact forms on your website. This ensures that you will always retain a copy of submitted messages, even if your email system encounters a temporary issue.
It also has the added benefit of bringing another element of your website management directly into the WordPress dashboard.
4) WP Super Cache
If improving the speed of your WordPress is a priority for you, WP Super Cache is a plugin that is very worthy of your consideration. The plugin generates static HTML files from the heavier and slower WordPress generated PHP files. This alone will considerably improve your page load speed, which will benefit your SEO and overall user experience.
The plugin also includes cache settings and the option to integrate a Content Delivery Network (CDN) to further improve the speed of your WordPress website. WP Super Cache’s cache facility will create expiry dates for individual elements of your website, such as an image. If someone visits your website multiple times prior to the expiry date, your website will not re-load the image.
5) Tracking Code Manager
In the World of measurable marketing, there is a need to implement multiple different tracking codes on your website. Tracking Code Manager is the perfect solution for adding tracking code from Google AdWords, Facebook, Twitter or LinkedIn with ease.
The plugin includes options to include the code on specific pages of your website or on every page. Once you have added tracking code to your WordPress website it is easy to update it and modify the areas of your website that it applies to. If you are looking for a reliable and straightforward solution for adding and managing tracking code on your website, this plugin is definitely for you.
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ABOUT THE AUTHOR
Liam Saunders MSc (Dist) BA (Hons) PRINCE2 AgilePM AdWords Cert. ([email protected]) is the Managing Director of VIP IT, a company that specialises in helping businesses grow online through great website design and digital marketing. He has extensive digital marketing expertise, his main areas of expertise include: Website Design, Search Engine Optimisation (SEO), Pay Per Click (PPC) Advertising, Email Marketing and Social Media Marketing. As a Google AdWords certified PPC professional with a Project Management and Business Background he is qualified to help you grow your businesses online.